Performance Motorsports Marketing Promotes RainedOut to Speedways

Adds text messaging service as a new way to boost race track loyalty and attendance

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Feb 12, 2010, 05:59 ET

LEESBURG, Va., Feb. 12 /PRNewswire/ -- Omnilert®, LLC, maker of RainedOut, the first text message service for sports leagues and clubs, announced today that Performance Motorsports Marketing (PMM) has started to promote RainedOut to speedways and race tracks across America.

Race track operators and owners hire PMM to boost fan loyalty and attendance. One way to do this is to offer fans and racing teams a way to quickly learn about track closures and race cancellations. There is no faster and more convenient way to do this than with mass text messaging.

RainedOut empowers track operators to create and broadcast urgent news directly to fans' cell phones as text messages. Each message contains a brief mention of a track sponsor, so a portion of the message sponsorship fees go back to the track and PMM.

"It's a win-win-win scenario," says Larry O'Donohue, President of PMM. "The track wins because they keep people informed which boosts track loyalty. The fans and racing teams win because they never have to waste time or gas going to an event that was cancelled. And, PMM wins because it offers us another way to help our clients achieve their goals."

About Performance Motorsports Marketing

PMM develops marketing and public relations programs for organizations with the desire to be involved in the world of motorsports. Programs include auto racing activities with speedways, race teams, and the racing radio show "IN THE PITS – Racing Radio®" on 106.7FM The Fan. The show broadcasts live from the nation's capital every Saturday morning from 8:00 – 9:00am ET. Weekly shows are available online via streaming audio. Previous shows are archived for on demand listening. To learn more, visit www.inthepitsracing.com.

About RainedOut

Established in 2004 and used by more than 2,000 organizations, RainedOut is the first text message service for sports leagues and clubs. This free sponsor-supported service enables non-technical people to administer and send custom or predefined messages instantly to the entire league for improved communication. It is used to cancel games, give directions, recruit volunteers, and much more. As a Web-based service, messages can initiate from a net-connected PC or from the field using a net-connected cell phone. Through one simple interface, RainedOut instantly and simultaneously broadcasts messages to subscribers' mobile phones (via SMS text message) and e-mail accounts, and to the leagues' own Web pages, RainedOut Page, Facebook Page, and Twitter Account. To learn more, visit http://www.RainedOut.com.

About Omnilert

Omnilert, LLC is the leading provider of unified mass notification systems for better business continuity, emergency management, and routine communication. The easy-to-use, self-service, Web-based system enables a single person to communicate timely information to thousands of people anywhere, anytime, on any device or service. The award-winning company's 3,000 clients include the U.S. Army, GE, Harvard University, Boeing, American Red Cross, UNICEF, sanofi-aventis, and the National Institutes of Health. Omnilert solutions are sold under the brand names e2Campus, Amerilert, and RainedOut. The privately held company is headquartered in Leesburg, Va., and at http://www.omnilert.com online.

SOURCE Omnilert, LLC