PepsiCo, Tops Friendly Markets and Feed the Children to Provide 28,000 Pounds of Food and Essentials for Rochester Families

Approximately 800 families in need will receive one week's worth of food and essentials

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Aug 10, 2016, 05:00 ET

ROCHESTER, N.Y., Aug. 10, 2016 /PRNewswire/ -- PepsiCo and Tops Friendly Markets are partnering with Feed the Children today to provide 800 families in need with a week's worth of food and essentials – enough supplies to fill two large semi-trucks. The event kicks off at 11 a.m. at Parking Lot 40, 1650 Lake Avenue.

"We know families are beginning to prepare for a new school year and we want to help them get off to a great start by providing for some of their needs," said Mike Farmer, sales zone director, west New York, PepsiCo's Frito-Lay division. "Families should never have to wonder where their next meal is coming from and we're proud to continue our partnership with Feed the Children and Tops Friendly Markets to help the great people of Rochester."

Each qualifying recipient, identified and preselected by Catholic Family Center, will be given:

one 25-pound box of nonperishable food items
one 10-pound box of personal-care items
one box of AVON products
One 20-count Frito-Lay Smart Mix snacks
One 20-count Frito-Lay Baked & Popped Mix snacks
Quaker Chewy Granola Bars
Quaker Standard Grits
Rice a Roni Value Chicken
Aquafina
Lipton Iced Tea
Produce and nonperishable food items provided by Tops Friendly Markets

"Tops is committed to eradicating hunger in the communities we serve. We're thrilled to partner with our friends at PepsiCo and Feed the Children on this initiative. The way we see it, we're simply neighbors helping neighbors," said Andrew Brocato, director, community and public relations, Tops Friendly Markets.

This is the second annual event PepsiCo, Tops Markets and Feed the Children have hosted in the Rochester community, where 33 percent of the population lives below the poverty line. Similar events will be hosted in other major U.S. cities throughout the remainder of the year.

"Feed the Children strives to provide hope and resources to those without life's essentials," said J.C. Watts, Jr., Feed the Children president and CEO. "We are honored to partner with PepsiCo and the Catholic Family Center in the fight to end hunger in America."

About Tops Markets

Tops Markets, LLC, is headquartered in Williamsville, NY and operates 171 full-service supermarkets along with an additional five supermarkets operated by franchisees under the Tops banner. Currently Tops employs over 16,000 associates. Tops is a leading full-service grocery retailer in upstate New York, northern Pennsylvania, western Vermont, and north central Massachusetts. For more information about Tops Markets, visit the company's website at www.topsmarkets.com.

About Feed the Children

Established in 1979, Feed the Children exists to end child hunger. It is one of the largest U.S.-based charities and serves those in need in the U.S. and in 10 countries around the world. It provides food, education, essentials and disaster relief. Domestically, it operates 5 distribution centers (located in Oklahoma, Indiana, California, Tennessee and Pennsylvania).

In fiscal year 2015, Feed the Children distributed 107 million pounds of food and essentials valued at $302 million to people in the U.S., and internationally, it sponsored nearly 24,500 children, addressing the root causes of poverty through child sponsorship and school sponsorship. It is accredited by GuideStar Exchange and the BBB Wise Giving Alliance as well as maintains a 4-star rating from Charity Navigator.

Visit www.feedthechildren.org for more information.

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com/.

SOURCE PepsiCo