PepsiCo Awards $100,000 to ¡Ya Oaxaca!, Winner of 2024 Greenhouse Accelerator: Juntos Crecemos Edition

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Dec 03, 2024, 09:00 ET

Chef-founded Mexican food brand specializing in salsas and mole sauces awarded grand prize following extensive five-month mentorship program

PURCHASE, N.Y., Dec. 3, 2024 /PRNewswire/ -- Today, PepsiCo (NASDAQ: PEP) announced ¡Ya Oaxaca!, a food company that crafts artisanal Mexican mole sauces, adobos, and salsas, as the winner of the ninth class of the Greenhouse Accelerator. This year marks the second year of the Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition, which aims to elevate emerging high-potential consumer packaged food and beverage companies inspired by Hispanic flavors and culture that are better for people and the planet. ¡Ya Oaxaca! products, with ingredients sourced and produced in Mexico, capture the bold and diverse flavors of Oaxaca, making it easy to prepare authentic, chef-crafted and all-natural Mexican meals for any occasion. ¡Ya Oaxaca! will receive a $100,000 grant and other resources to scale their operations and grow their business.

PepsiCo awards the $100,000 Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition grant to ¡Ya Oaxaca!, a food company that crafts artisanal Mexican mole sauces, adobos, and salsas.

The announcement comes after a competitive judging process and a five-month PepsiCo mentorship program. Founded by Chef Susana Trilling and her sons Kaelin Ulrich, Jesse Ulrich-Trilling and Azul Couzens, ¡Ya Oaxaca! was selected from eight promising finalists by the PepsiCo Selection Committee for applying the mentorship learnings to grow its revenue by 350%, expand retail distribution by 200%, and enhance operational efficiencies to improve gross product margins. Throughout the accelerator, each finalist received a $20,000 grant and hands-on coaching from PepsiCo experts across R&D, Supply Chain, Design, and other key areas. This support was tailored to help finalists tackle specific business challenges, including building brand awareness, go-to-market strategies, supply chain issues, and other specialized needs.

"It inspires me to see how all eight finalists leveraged the resources and PepsiCo mentorship to elevate their businesses to impressive heights - from growing revenue to innovating into new categories within food and beverages and more," said Antonio Escalona, Senior Vice President of Emerging Business for PepsiCo Foods North America. "¡Ya Oaxaca! stood out for its commitment to transforming grocery store aisles with bold flavors and new product variations. The company's outstanding results show great potential to evolve the food and beverage industry."

Since expanding to North America in 2018, the PepsiCo Greenhouse Accelerator, led by the PepsiCo Ventures Group, has evolved to assist entrepreneurs in addressing challenges such as sustainability and unmet consumer needs. This year's Juntos Crecemos Edition continues the same fundamental goal: to foster the growth of entrepreneurs.

"We are so honored to be selected as the winner of the PepsiCo Greenhouse Accelerator: Juntos Crecemos Edition," said Azul Couzens, Co-Founder of ¡Ya Oaxaca! "This program and the mentorship of the PepsiCo team have been invaluable in supporting our business objectives. With the $100,000 grant, we'll be able to continue our mission of sharing the flavors of Oaxaca through our line of mole sauces, adobos and salsas."

For more information about the PepsiCo Greenhouse Accelerator: Juntos Crecemos Edition, the finalists and their business innovations, visit https://greenhouseaccelerator.com/juntos-crecemos/. To learn more about ¡Ya Oaxaca!, please visit yaoaxaca.com and follow @yaoaxaca on all social channels.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

SOURCE PepsiCo, Inc.