Pepsi To Announce Its Newest "Pop Star"

After Months of Nationwide Taste Auditions, Pepsi Will Introduce Pepsi X, The Pepsi with THE X FACTOR

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Oct 04, 2012, 09:00 ET

PURCHASE, N.Y., Oct. 4, 2012 /PRNewswire/ -- On Thursday, Oct. 4, Pepsi will unveil its newest "Pop Star" in Pepsi X, The Pepsi with THE X FACTOR. This spring, Pepsi joined THE X FACTOR and embarked on "The Pepsi Flavor Audition Tour," giving contestants and fans at more than 20 locations in 15 cities, the exclusive opportunity to sample four new Pepsi flavors and be the judge of which one earned the right to be called Pepsi X. With more than 15,000 contestant and fan votes captured, one limited edition Pepsi flavor will be crowned as the nation's next "Pop Star," Pepsi X, on THE X FACTOR airing Thursday, Oct. 4 (8:00-10:00 PM ET/PT) on FOX.

(Photo: http://photos.prnewswire.com/prnh/20121004/LA86673)

"Our partnership with THE X FACTOR has given us the opportunity to further engage with our passionate consumers, and continue the Pepsi legacy of supporting aspiring musical talent," said Eric Whitehouse, director of marketing for Pepsi. "With Pepsi X, we put fans in the judge's seat – giving them the power to select our next limited edition flavor – the Pepsi with 'THE X FACTOR.'"

Tune in Thursday, Oct. 4 (8:00-10:00 PM ET/PT) on FOX to find out along with THE X FACTOR judges which flavor was chosen. Pepsi X will be available in 12-packs, 2-Liters and 20oz bottles wherever Pepsi is sold while supplies last beginning Oct. 8.

Follow Pepsi on Twitter.com/Pepsi, join the conversation with @pepsi on www.pepsi.com and be part of our live THE X FACTOR viewing parties on http://www.pepsisoundoff.com #SoundOffNow.

About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 22 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola – also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

SOURCE PepsiCo