PEPSI® RELEASES LIMITED BATCH OF PEPSI MAPLE SYRUP COLA IN PARTNERSHIP WITH IHOP®

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Mar 24, 2022, 09:00 ET

Pepsi is Giving Pepsi Maple Syrup Cola to 2,000 Fans Who #ShowUsYourStack

PURCHASE, N.Y., March 24, 2022 /PRNewswire/ -- Few things awaken the senses like the smell of pancakes and maple syrup in the kitchen. In partnership with IHOP, Pepsi is celebrating pancake lovers everywhere with a new highly limited-edition flavor, Pepsi Maple Syrup Cola, that combines the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi.

PEPSI® RELEASES LIMITED BATCH OF PEPSI MAPLE SYRUP COLA IN PARTNERSHIP WITH IHOP® VIA #SHOWUSYOURSTACK PROGRAM

Pepsi Maple Syrup Cola will only be available through the #ShowUsYourStack program on Instagram and Twitter. Starting this morning, fans looking to get their hands on this limited-edition drop of Pepsi Maple Syrup Cola can post a photo or video of their stack(s) of pancakes on Instagram or Twitter tagging #ShowUsYourStack, #PepsiSweepstakes and @IHOP. Foodies and cola lovers alike should act fast to ensure they are one of the 2,000 lucky winners. No Purchase Necessary. Void where prohibited. U.S. residents (excluding MA & VT), 18+ (19+ for AL/NE). Ends 3/29/22. Rules. One consumer will also be surprised with a custom Pepsi Spout, inspired by the iconic IHOP syrup pitchers, that will produce the perfect pour to enjoy Pepsi Maple Syrup Cola.

"There is truly nothing quite like the indulgent taste of Pepsi Maple Syrup Cola – sweet maple syrup blended with the refreshing taste of Pepsi cola. We couldn't be more excited to partner with IHOP on this special initiative, as it isn't often we get to bring together two iconic brands to satisfy the cravings of pancake and Pepsi lovers alike," said Todd Kaplan, Chief Marketing Officer – Pepsi. "We can't wait to celebrate those who have an unapologetic love of pancakes by giving the limited-edition cans to 2,000 fans who #ShowUsYourStack online."

Pepsi Maple Syrup Cola comes on the heels of several of the Pepsi brand's unique and indulgent flavor innovations including PEPSI X PEEPS, Pepsi Apple Pie, and Pepsi x Cracker Jack, to name a few. Pepsi Maple Syrup Cola joins these one-of-a-kind drops available in uniquely designed 12 oz cans.

"At IHOP we celebrate our history of bringing folks together and providing a sense of togetherness, belonging and joy when they dine with us," said Kieran Donahue, Chief Marketing Officer, IHOP. "We are thrilled to partner with Pepsi to have some fun and create a moment for our guests to bring home an additional source of happiness with this limited-edition Pepsi Maple Syrup Cola."

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.

About International House of Pancakes, LLC
For more than 63 years, IHOP has been a leader, innovator and expert in all things breakfast, any time of day. The chain offers 65 different signature, fresh, made-to-order breakfast options, a wide selection of popular lunch and dinner items, including Ultimate Steakburgers. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. As of September 30, 2021, there are 1,750 IHOP restaurants around the world, including restaurants in all 50 states and the District of Columbia, Puerto Rico and Guam as well as Canada, Ecuador, India, Mexico, Pakistan, Panama and Peru. IHOP restaurants are franchised by affiliates of Glendale, Calif.-based Dine Brands Global, Inc. (NYSE: DIN).