Pepsi® Brings Sam Hubbard Into Fans' Kitchens to Help Prep Game Day Bites "Made for Bengals Watching"

CINCINNATI, Sept. 9, 2021 /PRNewswire/ -- Pepsi knows that for the diehard, loyal fans, football is more than JUST football watching: it's an unapologetic, highly anticipated weekly ritual that takes preparation – from the gear and the snacks to the crew you celebrate every play with. This year, Pepsi is providing Bengals fans everything they need to get ready for game day by bringing defensive end Sam Hubbard into their homes.

Today, Pepsi launched its "Made for Bengals Watching" campaign with digital content featuring a virtual Hubbard helping one family take their pre-game food prep up a notch, just in time for the coin toss. Through a new AR recipe experience exclusively on MadeforBengalsWatching.com, viewers can bring the content to life and get Hubbard's help in creating Pepsi BBQ sauce and other delicious recipes featured in the comfort of their home – or at least, that's what it will feel like.

"This season, Pepsi is helping me lend a 'virtual' hand to Bengals fans to make every game day better than the one before," says defensive end Sam Hubbard. "We're making sure the Jungle is set for kickoff with only the best and giving them something new to get amped about."

On top of access to players via the new AR recipe experience, weekly Pepsi food and drink recipes, and epic content, Pepsi is thrilled to have teamed up with the Bengals to also help fans prepare for the ultimate game day with an instant win sweepstakes featuring exciting, one-of-a-kind prizes.

"As fans across the country return to their favorite game day watching and game day eating traditions this year, we've teamed up with the Bengals to help fans unapologetically enjoy the experience all season long," says Kathy Kennedy, Sr. Director of Marketing, PBNA North Division. "Pepsi wants to give fans the magic of gearing up for game day no matter where or with whom they find themselves watching this season." 

By scanning the QR code on specially marked Bengals Pepsi, Diet Pepsi and Pepsi Zero Sugar products in 20oz. and 12oz. cans in 12pk/15pk/24pk/36pk, or Pepsi and Diet Pepsi in 15pk minis through Oct. 16, fans can win prizes ranging from signed Bengals gear and tickets to regular season home games to their very own chance at a VIP experience on-field at a home game at Paul Brown Stadium.

Fans who want to complete their game day meals by ordering in from their favorite local Pepsi pour restaurants on DoorDash during select Thursday night football games (9/30, 10/14, 11/4 and 12/9) will receive a $3 value when they add a Pepsi to their DoorDash order ($15 minimum).

The fan-made portal is part of Pepsi's larger "Made for Football Watching" campaign celebrating loyal football watchers and their personal game day rituals. For a chance to join the fun and for official sweepstakes rules, fans should head to Pepsi's official Bengals fan-portal MadeforBengalsWatching.com.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.

SOURCE PepsiCo Beverages North America

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