Pepsi Brings Pre-Flight Drills to DFW Airport, A One-of-a-Kind Football Quarterback Challenge and Interactive Game

Passengers can show off their quarterback skills for a chance to win free prizes through November 28

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Nov 06, 2014, 01:08 ET

DFW AIRPORT, Texas, Nov. 6, 2014 /PRNewswire-USNewswire/ -- Pepsi is giving passengers traveling through Dallas/Fort Worth (DFW) International Airport a one-of-a-kind experience at the USA's only Pepsi® Pre-Flight Drills augmented reality quarterback game. The Pepsi® Pre-Flight Drills game, located at DFW Airport gates C12 and D21, will be accessible to travelers now through November 28.

The Pepsi(R) Pre-Flight Drills game, located at DFW Airport gates C12 and D21, will be accessible to travelers now through November 28.

The game will allow passengers to show off their football skills through augmented reality technology, and take part in a quarterback passing challenge. Throughout the interactive experience, fans are encouraged to hit each of the three passing targets with a virtual football in 60-seconds. Points are earned based on the users' quarterback passing skills. No purchase is necessary to play.

Fans also can enter for a chance to win a football flyaway package as well as other prizes like gift cards and signed football gear. The game also captures photos of the experience which can be shared on social media. For Official Rules go to www.promodept.com/feb1 or see onsite display areas.

"We're excited to get football fans hyped for the season through our one-of-a-kind Pepsi® Pre Flight Drills augmented reality game" said Justin Toman, Director of Sports Marketing at Pepsi. "Throughout the month of November, Pepsi is bringing fans closer to the game they love with a chance to win a grand prize flyaway or over 50 other exciting football prizes."

"Fans have an instinctive connection with football and our partners at Pepsi brought the energy of football to life in a powerful and unique way at DFW with this game," said Ken Buchanan, executive vice president of revenue management at DFW Airport." It's another innovative way to have fun at our Airport and it's another way DFW seeks to enhance the customer travel experience."

About Dallas/Fort Worth (DFW) International Airport

Celebrating its 40th Anniversary in 2014, Dallas/Fort Worth International Airport (DFW) is the world's third busiest, hosting 1,850 flights a day and serving more than 60 million customers a year. Located halfway between the cities of Dallas and Fort Worth, Texas, DFW Airport provides nonstop service to 147 domestic and 55 international destinations. A major economic driver for the Dallas/Fort Worth region, DFW Airport generates over $31 billion in economic impact each year. For the latest news, real-time flight information, parking availability, or further details regarding the many services provided at DFW International Airport, visit www.DFWAirport.com or download the Official DFW Airport Mobile App for Apple iOS, Android or Blackberry devices.

(re)defining DFW International Airport

DFW International Airport's $2.69 billion Terminal Renewal and Improvement Program (TRIP) is (re)defining first class for this global gateway. For the latest details regarding TRIP, log on to www.dfwairport.com/redefine.

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