Pepsi® Brings Chase Claypool Into Fans' Kitchens to Help Prep Game Day Bites "Made for Steelers Watching"

PITTSBURGH, Sept. 9, 2021 /PRNewswire/ -- Pepsi knows that for the diehard, loyal fans, football is more than JUST football watching: it's an unapologetic, highly anticipated weekly ritual that takes preparation – from the gear and the snacks to the crew you celebrate every play with. This year, Pepsi is providing Steelers fans everything they need to get ready for game day by bringing wide receiver Chase Claypool into their homes.

Today, Pepsi launched its "Made for Steelers Watching" campaign with digital content featuring a virtual Claypool helping one family take their pre-game food prep up a notch, just in time for the coin toss. Through a new AR recipe experience exclusively on MadeforSteelersWatching.com, viewers can bring the content to life and get Claypool's help in creating Pepsi Pulled Pork Sandwiches and other delicious recipes featured in the comfort of their home – or at least, that's what it will feel like.

"Steelers fans have even more to look forward to this season, thanks to Pepsi," says wide receiver Chase Claypool. "They're bringing me in – virtually – to help make sure Steelers Nation's biggest supporters are set up and fueled for game day."

On top of access to players via the new AR recipe experience, weekly Pepsi food and drink recipes, and epic content, Pepsi is thrilled to have teamed up with the Steelers to also help fans prepare for the ultimate game day with an instant win sweepstakes featuring exciting, one-of-a-kind prizes.

"As fans across the country return to their favorite game day watching and game day eating traditions this year, we've teamed up with the Steelers to help fans unapologetically enjoy the experience all season long," says Kathy Kennedy, Sr. Director of Marketing, PBNA North Division. "Pepsi wants to give fans the magic of gearing up for game day no matter where or with whom they find themselves watching this season." 

By scanning the QR code on specially marked Steelers Pepsi, Diet Pepsi and Pepsi Zero Sugar products in 20oz. and 12oz. cans in 12pk/15pk/24pk/36pk, or Pepsi and Diet Pepsi in 15pk minis through Oct. 16, fans can win prizes ranging from signed gear and team store gift cards to an authentic Steelers helmet autographed by Chase Claypool.

Fans who want to complete their game day meals by ordering in from their favorite local Pepsi pour restaurants on DoorDash during select Thursday night football games (9/30, 10/14, 11/4 and 12/9) will receive a $3 value when they add a Pepsi to their DoorDash order ($15 minimum).

The fan-made portal is part of Pepsi's larger "Made for Football Watching" campaign celebrating loyal football watchers and their personal game day rituals. For a chance to join the fun and for official sweepstakes rules, fans should head to Pepsi's official Steelers fan-portal MadeforSteelersWatching.com.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.

SOURCE PepsiCo Beverages North America

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