People, Process and Technology: Story+Structure Announces Human-Centered Design Projects with Western Michigan University and University of Houston
Chief Strategist Guy Felder and Chief Design Officer Shaun Gummere to present insights on human-centered design for higher education at UBThrive, June 15-17
BOSTON, June 8, 2015 /PRNewswire/ -- Story+Structure, specialists in human-centered design, has brought its in-depth expertise in higher education to bear in earning engagements with two new client institutions. The company is currently conducting discovery engagement activities for the University of Houston (UH) and Western Michigan University (WMU), evaluating their user experience from three viewpoints: people, process and technology. The end goal: creating more meaningful engagement between these institutions and their audiences.
In addition, Chief Strategist Guy Felder and Chief Design Officer Shaun Gummere will share their experience in helping their higher education clients better engage with their target audiences at UBThrive, the conference for institutional and student success. Their presentation, Creating a New Student Experience for a Connected World, will take place at 9:50 AM on Wednesday, June 17, 2015.
"In this first phase, Story+Structure is helping us to refocus our operations and processes, with the goal of improving our students' experiences," said Diane Burkett, Director of Marketing for UH. "The way people look for education, their expectations for access to learning opportunities, has changed. This project will enable us to truly respond to the needs of today's marketplace by building out an optimized student experience based on the information we learn in this initial discovery phase."
"Story+Structure's human-centered design approach has great appeal to us, as we work with them to better understand the wants, needs and likely behavior of all our key stakeholders," said Lisa Emery, Executive Director of Enrollment Management and Marketing, WMU.
About Story+Structure
Story+Structure is an innovation design firm that solves human problems. From strategy to implementation, we deliver solutions that promote meaningful engagement between people and organizations. For more information, please visit www.storyandstructure.com, and join the Human Centered Design and User Experience Discussion Group on LinkedIn.
Media Contact:
Ariane Doud
Warner Communications
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SOURCE Story+Structure
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