Penton's World Tea Expo Launches New White Paper - Advancing the Business of Tea: How Key Vertical Markets Can Profit Through Tea

World Tea Expo (#WorldTeaExpo or #WTE16), the leading tradeshow focused on advancing the business of tea, takes place June 15 – 17, 2016 (with pre-conference events June 13 – 14) in Las Vegas, Nev. at the Las Vegas Convention Center. Registration and the conference agenda can be found at WorldTeaExpo.com.

The topics in the white paper – which highlights World Tea Expo speakers and tea thought-leaders – are just some of the themes that will be explored at World Tea Expo in Las Vegas.

Topics and experts featured in the tea-business white paper include:

• Both Hot & Cold: Prospects in Global Tea – Howard Telford, Euromonitor International
• Tea: Why It Shouldn't Be an Afterthought – Shabnam Weber, The Tea Emporium Inc.
• Five Keys to Success in Tea Retail – Charlie Cain, Building Oz
• Educate Your Customer's Palate – Lydia Kung, Eastrise Trading Corp./VeriLeaf LLC
• A Conversation with Maria Uspenski, The Tea Spot – on Tea as a Healthy Lifestyle Product
• RTD Teas: Your Tea May Not Be as Healthy as You Think – Youngmok Kim, Ph.D., Synergy Flavors
• Tea for the Global Traveler: Five Opportunities for Hotels and Restaurants – Kathy YL Chan
• Restaurateurs, Chefs, Mixologists and Retailers: Remember That Tea Is Way More Than a Beverage – Robert Wemischner, The Dessert Architect
• Chai from India: Go Beyond the Masala Chai, Create a Memorable Experience for Your Customers – Snigdha Manchanda, TeaTrunk.com
• Restaurants & Fresh Brewed Iced Tea – Scott Svihula, Hula Consulting
• Adding Kombucha to Your Tea Shop or Café Will Boost Sales & Bring In New Customers – Leanne Herrera, Zama Tea and Kombucha
• A Conversation with Gail Gastelu, The Tea House Times – on Tea Culture and Its Impact in Tea Rooms
• A Beverage Based Romance: Marketing Tea Cafés to the Next Generation – Kevin Christiansen, Cafe Barnabas
• A Conversation with Julee Rosanoff, NW Tea Festival – on Starting a Local Tea Festival
• #DrinkTea Campaign Aims to Improve and Expand Tea Consumption – Gail Gastelu, The Tea House Times
• A Conversation with Darlene Meyers Perry, The Tea Lover's Archives – on Tea Wares
• What It Takes to Become a Successful Entrepreneur in a Competitive Industry – Ryan Florio, Inca Tea
• FDA, GMP, SSOP, FSMA, HACCP, OSHA or USDA? – Scott Svihula, Hula Consulting
• A Conversation with Donna Fellman, World Tea Academy – on World Tea Expo and Hot Tea Trends

To download the free white paper from World Tea Expo, visit worldteaexpo.com/whitepaper. To register for World Tea Expo, or for additional information, visit WorldTeaExpo.com.

World Tea Expo attendees include: tea companies and professionals; gourmet and specialty retailers; tea and coffeehouses; distributors and suppliers; beverage developers; restaurants; fast-casual establishments; foodservice; hotel F&B directors; chefs; grocers; mass merchants; convenience stores; manufacturers; private label brands; online shops; spa managers; and health and natural product businesses; among other trade professionals interested in building their business through tea.

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Photo - http://photos.prnewswire.com/prnh/20160516/368065

SOURCE World Tea Expo