Penton's New Corporate Website Receives Honors for Design Excellence

NEW YORK, Jan. 7, 2015 /PRNewswire/ -- Penton has been recognized for design excellence for its new website – penton.com. The site reflects the repositioning of the company to a professional information services company and captures Penton's ability to provide its 16 million business professionals with the right information, the right context, at the right time in the buyer's workflow.

Penton's new capabilities (events, data, technology and highly engaging content) are highlighted in the site; they inform and engage professionals and help users more effectively advance their business goals.  The new website is organized by key sectors, it streamlines the user experience and enables more effective targeting of audiences.  In addition, user examples demonstrate how Penton can make an impact on a company's return on investment.

"We are honored to be recognized by these prestigious programs with these awards," said Penton's SVP, Marketing Kate Spellman. "Our new corporate website tells the Penton story, showcases our capabilities, our market focus and our successes – all told through the lens of how we help our users." 

Penton won a Gold MarCom Award in the "Website Redesign" category. The MarCom Awards are a creative competition for individuals or companies involved in the concept, writing and design of print, visual, audio and web materials and programs.  Penton also won a silver iNova Award in the "Corporate Website: Professional Services" category.  The iNova Awards honor professionals who contribute to the process of building image, creating profit and making a difference in the global marketplace. 

Penton worked with strategic branding firm, Grafik, on the design of the new website. "Working with the Penton team to express the company's new positioning was a highly collaborative experience," says Hal Swetnam, Grafik SVP and Chief Creative Strategist. "We're pleased to see the effort honored by two such prestigious awards programs."

ABOUT PENTON
Penton drives performance for more than sixteen million professionals each and every day. They rely on us to deliver: Insights, information & workflow tools to inform critical business decisions; networking & community to engage them with industry peers & partners; and data & marketing services to advance their business performance & deliver ROI.

Penton is a growth company with a track-record of strong performance and success and is backed by its co-owners: MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.

For additional information on the company and its businesses, visit www.penton.com.

Media Contact:
Kate Spellman
SVP, Marketing
212 204 4351
[email protected]

Logo - http://photos.prnewswire.com/prnh/20141110/157722LOGO

SOURCE Penton

Related Links

http://www.penton.com

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