Penton's Aviation Week & Space Technology to Expand Paid Subscriber Offering Featuring New Digital Experience with Daily Access to Deep Content
NEW YORK, Oct. 22, 2014 /PRNewswire/ -- Penton's Aviation Week, the leader in aerospace information and media, is expanding its flagship publication, Aviation Week & Space Technology, into a multi-platform, membership model. The full offering, in Beta test now, is expected to launch in the fourth quarter of 2014.
In addition to its industry-leading print coverage, readers will soon be able to step inside a new, breakthrough digital experience that includes daily emailed briefings, an enhanced weekly package, a mobile app and a subscriber-only website providing 250+ days of engagement, plus new ROI-driving digital formats for advertisers and marketers.
Aviation Week & Space Technology, with more than 65,000 paid subscribers and more than 100,000 readers of sponsored editions, has taken advantage of its unique global circulation to provide an experience that enables subscribers to keep abreast of the industry on a constant basis. In-depth technology, commercial aviation, space and defense coverage are core to this new product, and will be delivered via forward-looking daily emailed briefings, opt-in alerts, rich media, and more. Readers will have expanded access to Aviation Week's trusted subject matter experts, plus future enhanced content including webinars, whitepapers, reports and member-only discounts to events and workflow data/analytics tools.
"Our subscribers have told us that in today's fast-paced world they don't want to wait a week for their information," said Joseph C. Anselmo, Aviation Week Editor-in-Chief. "Aviation Week's readers generally work in one sector but have a strong interest across the industry. Our new digital offering provides daily briefings, plus themed topics: Technology on Mondays, Commercial Aviation on Tuesdays, Space on Wednesdays and Defense on Thursdays. Then on Friday they will get our weekly roundup, along with some additional features, which can be easily accessed on their tablet, mobile phone or desktop computer. We have tested this with readers and the response has been enthusiastic."
Expanding onto online and mobile platforms will enable readers to step inside Aviation Week & Space Technology by the week, day, hour, minute and second. Readers will determine the timing and frequency that fits their schedule instead of it being driven solely by a print and postal mail cycle.
"For decades, Aviation Week & Space Technology has broken ground with its coverage of the latest in aerospace and defense technology – and now we're leading the next level of digital innovation," said Greg Hamilton, President of Aviation Week. "We're listening to our customers closely – this new product will address the needs of our existing subscribers plus engage the next generation of decision-makers across the industry."
"Penton acquired Aviation Week in the middle of 2013, and we have been deeply impressed with the content and sales talent," said Warren N. Bimblick, senior vice president, strategy and business development at Penton. "This product has sophisticated readers and marketers, and it has been a dream come true to work with them and Penton's development to come up with an enhanced digital offering."
This product is currently in prototype testing, and has been developed based on extensive reader research and in-person focus groups conducted at the Farnborough Airshow in July 2014. Aviation Week has launched an advertising program entitled, "Step Inside," which is appearing in the publication and digitally in advertising media. To preview what's coming, visit stepinside.aviationweek.com.
About Aviation Week
Aviation Week, a division of Penton, is the largest multimedia information and services provider for the global aviation, aerospace and defense industries. Industry professionals rely on Aviation Week for analysis, marketing and intelligence. Customers include the world's leading manufacturers, suppliers, airlines, business aviation operators, militaries, governments and other organizations that serve this global market. The product portfolio includes Aviation Week & Space Technology, AC-U-KWIK, Aircraft Blue Book, Airportdata.com, Air Charter Guide, Air Transport World, AviationWeek.com, Aviation Week Intelligence Network, Business & Commercial Aviation, ShowNews, SpeedNews, Fleet and MRO forecasts, global maintenance, repair and overhaul (MRO) tradeshows and aerospace & defense conferences.
About Penton
Penton drives performance for more than sixteen million professionals each and every day. They rely on us to deliver: Insights, information & workflow tools to inform critical business decisions; networking & community to engage them with industry peers & partners; and data & marketing services to advance their business performance & deliver ROI.
Penton is a growth company with a track-record of strong performance and success and is backed by its co-owners: MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.
For additional information on the company and its businesses, visit www.penton.com.
MEDIA CONTACT:
Meredith Fortunato
Marketing Communications Manager
Aviation Week
347.392.8822
[email protected]
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/pentons-aviation-week--space-technology-to-expand-paid-subscriber-offering-featuring-new-digital-experience-with-daily-access-to-deep-content-443295133.html
SOURCE Penton
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