Penton Launches In-Article Video Ad Capability With Guaranteed Views
Fact: 46% of the web's video ads are never seen (Google)
NEW YORK, Oct. 9, 2015 /PRNewswire/ -- Users are embracing video. 74% of internet traffic will be video in 2017 (Syndacast). Unlike typical video ads, Penton's in-article videos using the Teads platform are 30-60 second user-friendly snippets. Embedded between paragraphs of the content users actually want to read, the videos play only when a user scrolls over the ad. And marketers can use their own video content or create video with Penton. Advertisers can now target their video messages more effectively, reaching decision makers in the business they need to target, in the right environment users want, in the context they want it in.
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If you're looking for viewable videos, Penton has your answer.
ABOUT PENTON
Penton is an innovative information services company that empowers nearly 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow.
Headquartered in New York, Penton is privately owned by MidOcean Partners and Wasserstein & Co., LP. For more information, visit http://www.penton.com or follow us on Twitter @PentonNow.
MEDIA CONTACT:
Kate Spellman
Penton
212 204 4351
[email protected]
SOURCE Penton
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