Penthouse® Launches its Second Retail Website

New online store, PenthouseStore.eu, caters to Penthouse brand loyalists in Europe

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Apr 01, 2014, 01:48 ET

CHATSWORTH, Calif., April 1, 2014 /PRNewswire/ -- General Media Communications, Inc., the owner of the world famous PENTHOUSE trademarks, announced today the launch of its second online retail store: PenthouseStore.eu. Licensed to German based distributor, a2z Services, the online store features the best of the Penthouse brand's licensed merchandisse including FSK 16 DVDs, adult toys and novelties, t-shirts, hats, bags, calendars and golf accessories. In addition to the variety of Penthouse products, the site offers a selection of third party vendor items which complement the brand.

PenthouseStore.eu carries on the same message, "Unlock the Lifestyle", as its sister site in the U.S. and features easy navigation, large image viewing and zoom, product videos and customer reviews. Additional features to be introduced over the next few months include a loyalty program for frequent shoppers and an internal network for socializing and sharing recent purchases. The site's launch is just in time for Penthouse Magazine's 45^th Anniversary. To commemorate the occasion, the online store will offer special anniversary items and limited edition collectable pieces available for purchase throughout 2014.

"The Penthouse licensing program has seen tremendous growth in Europe over the last few years and we felt it was the perfect time to offer our European fans a local, one-stop shop to buy branded merchandise," says Amanda Byrd, Global Director of Licensing for Penthouse. "PenthouseStore.eu will launch in the German and English language and eventually be translated and available in Dutch, Portuguese, French and Italian.

Helen Clyne, Managing Director for a2z Services, says "a2z Services enjoys working with well-known, powerful brands and we are excited to add Penthouse to our list of partners. To help distinguish us from other retail websites, PenthouseStore.eu features curated collections of items for use during special intimate events such as Sex in the Shower and Roleplay which can be found in the (S)experience category. Penthouse has forty-five years of experience in erotica and we've put this knowledge to work for the customer with these custom collections. As our logo states – Trust us, we know what you want!"

Please visit penthousestore.eu for your next shopping (s)experience.

About Penthouse

Globally recognized as a premier adult entertainment and lifestyle brand, Penthouse is part of FriendFinder Networks Inc. (www.FFN.com ), a leading Internet-based social networking company operating several of the most heavily visited social networking websites in the world, particularly with respect to its adult-oriented websites. In addition, the FriendFinder Networks family of companies produces and distributes original pictorial and video content, licenses its Penthouse brand to a variety of consumer companies and entertainment venues, and publishes branded men's lifestyle magazines.

Licensing Contact for Penthouse
Amanda Byrd
310-280-1920 or [email protected]

About a2z Services

a2z-services is a distribution company based in Germany founded by Helen Clyne in 2004. The company specializes in digital media, apparel, lingerie and adult novelties. a2z services works with the leading mail order, brick and mortar chains and on-line platforms in Europe. The awards which a2z-services and its associated brands have won over the past years are a reflection of the reputation which the company enjoys.

Contact for a2z Services
Helen Clyne
Tel: +49 2151 6541243
[email protected]

Photo - http://photos.prnewswire.com/prnh/20140211/FL63238LOGO

SOURCE Penthouse