PEEPS® Teams Up With Menchie's To Kick Off Spring With Marshmallow Mania Inspired By PEEPS®

PEEPS® Flavored Frozen Yogurt and Marshmallow Mania Sweepstakes Offers PEEP-tastic Fun

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Mar 01, 2016, 08:51 ET

BETHLEHEM, Pa., March 1, 2016 /PRNewswire/ -- Nothing says spring like marshmallows in the shape of chicks! PEEPS®, the number one non-chocolate candy brand at Easter¹, has teamed up with Menchie's, North America's fastest growing self-serve frozen yogurt franchise, to kick off the spring season with Marshmallow Mania. Just in time for Easter, Menchie's will offer guests a PEEPS®-inspired frozen yogurt² experience sure to give fans a delightful taste of spring in every bite, and a PEEP-tastic sweepstakes with PEEPS® and Menchie's prizes.

From March 1^st to March 31^st, Menchie's locations will be "PEEPed" out with the addition of a creamy marshmallow flavored frozen yogurt inspired by PEEPS®. Snack size PEEPS® Chicks will be available as a topping - for fans who really want to show off their PEEPSONALITY®. And as if it couldn't get any more PEEPS®-a-licious, a Marshmallow Mania Froyo Cake topped with PEEPS® will also be available at participating Menchie's stores, starting at 190 calories per serving³ so you can have your cake and eat it too!

"For generations, PEEPS® Marshmallow Chicks have been a spring staple and an iconic symbol of Easter, but the enjoyment of our brand evolves way beyond the candy aisle," said Noelle Porcoro, PEEPS® Senior Brand Manager. "Through our partnership with Menchie's, fans will be able to express their PEEPSONALITY® in new ways with the unique PEEPS® flavored frozen yogurt topped with a PEEPS® Chick."

"We're thrilled to partner with the iconic PEEPS® brand to bring fans a special flavor and topping combination that's sure to delight consumers of all ages this Easter season," said Amit Kleinberger, CEO of Menchie's. "We pride ourselves in creating fun, smile-inducing flavors, so teaming up with a brand that signals the start of spring was an obvious choice to bring excitement to our guests' froyo cups nationwide."

To generate excitement around the new flavor offering, PEEPS® and Menchie's will be hosting the Marshmallow Mania Sweepstakes where fans can enter for a chance to win free frozen yogurt for a year, a giant PEEPS® plush or a Menchie's gift card. Guests can enter to win by visiting www.marshmallowpeeps.com.

For more information on PEEPS®, visit www.marshmallowpeeps.com and Follow PEEPS® on Twitter.com/PEEPSBrand, Instagram.com/PEEPSBrand and Pinterest.com/PeepsBrand and Like PEEPS® on Facebook.com/PeepsBrand to learn about more ways to express your PEEPSONALITY^®! For more information regarding Menchie's, including store locations or franchising opportunities, please visit www.menchies.com. Like Menchie's on Facebook at www.Facebook.com/MyMenchies or follow on Instagram at www.Instagram.com/MyMenchies and on Twitter at www.Twitter.com/MyMenchies.

About Just Born Quality Confections:
Just Born Quality Confections is a third-generation family-owned company that has grown into the 9th largest candy company in the U.S. Just Born is the maker of some of America's most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG'S® PEANUT CHEWS®. In 1923, the founder, Sam Born, opened a small candy-making and retail store in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, "Just Born." Together with Born's brothers-in-law, Irv and Jack Shaffer, the company thrived in spite of the economic depression of the 1930s and, in 1932, moved its operations to Bethlehem, PA, which is still home to their iconic candy brands. All Just Born candies are proudly made in the U.S.A. For more information, please visit www.justborn.com and see the breadth of candy and high-quality branded items at www.peepsandcompany.com. Follow us: facebook.com/JustBornInc, twitter.com/JustBornInc.

About Menchie's:
Menchie's creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With over 500 stores, the franchise has locations open in the United States, Canada, China, Japan, United Arab Emirates, Saudi Arabia, India, and more. Menchie's expects to celebrate 600 stores in 2016. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

¹ According to IRI
² Available at participating locations, while supplies last. PEEPS® and the PEEPS® Chick shape are registered trademarks of Just Born Quality Confections, Bethlehem, P.A. © 2016. All rights reserved.
³Menchie's frozen yogurt contains as few as 45 calories per 4oz. serving. Menchie's Froyo Cakes start at 190 calories per serving with frosting, waffle crisp base and no toppings.

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SOURCE Just Born Quality Confections