PEEPS® MAGICAL MOMENTS TOUR™ Touring the Midwest and South

BETHLEHEM, Pa., March 19, 2012 /PRNewswire/ -- Spring 2012 – PEEPS® Brand candies is kicking off spring with its PEEPS® MAGICAL MOMENTS TOUR™ in which its PEEPSTER "chick" car and PEEPS® Chick mascot will travel through the Midwest and Southern regions celebrating the magic of PEEPS® and sharing Random Acts of Sweetness™.  The tour began at the grand opening of the new PEEPS & COMPANY® store at Mall of America, MN.

(Photo: http://photos.prnewswire.com/prnh/20120319/PH72455)

From there, the PEEPSTER will "hop" through Chicago, Memphis, Dallas, Houston, New Orleans, Atlanta & Charlotte to celebrate all things PEEPS®.  The PEEPS® Team's Random Acts of Sweetness™ will include distributing free PEEPS® Easter-basket goodies and coupons while giving fans one-of-a-kind photo opportunities with the PEEPSTER car and Chick mascot.  To add to the excitement, the team will be uploading tour images to the brands' facebook page, facebook.com/PeepsBrand.

Along the way, the PEEPS® Team and Chick will spread joy to fans at local events, schools, and other surprise locations. Media and organizations interested in hosting a visit along the MAGICAL MOMENTS TOUR can use the following schedule to decide on their request for a visit.  

Brian Bachrach, Senior Brand Manager for PEEPS® commented, "We are excited to have the MAGICAL MOMENTS TOUR™ back on the road.  Since the Christmas Tour ended, our fans have told us that it's just not Easter without PEEPS® Chicks, so we're visiting cities throughout the Midwest and South to welcome Spring and celebrate Easter!"

Celebrating…all things PEEPS^® this Easter with:

• Support for PEEPS® Art and Diorama contests nationwide which are being hosted by media, universities and art organizations.
• Two new PEEPS & Company® store openings: Mall of America, MN and Bethlehem, PA at the Sands Casino Resort.
• The Ultimate Easter Basket Giveaway at www.facebook.com/PeepsBrand.
• The introduction of the NEW PEEPS® Rainbow Pop.
• The introduction of NEW PEEPS® Chocolate Dipped Chocolate Mousse Flavored Marshmallow Chicks.
• Fun crafts, recipes, coupons and the opportunity to create your own PEEPS® World at www.marshmallowpeeps.com.
• The flagship store's interactive PEEPS & Company® Scavenger Hunt 2012 at National Harbor, MD.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. GOLDENBERG'S PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A.

Recent PEEPS® releases can also be found at

• http://www.prnewswire.com/news-releases/peeps-fans-will-hop-hop-hop-for-two-delicious-spring-recipes-142440735.html
• http://www.prnewswire.com/news-releases/peeps-fans-will-hop-hop-hop-for-new-chocolate-dipped-chocolate-mousse-chicks-and-peeps-rainbow-pops-141884233.html
• http://www.prnewswire.com/news-releases/peeps-welcomes-spring-with-two-delicious-spring-recipes-142754315.html
• http://www.prnewswire.com/news-releases/enter-the-ultimate-easter-basket-giveaway-141453833.html

SOURCE Just Born, Inc.

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