PEEPS® Brand Teams Up With Katie Lee to Debut PEEPS® Delights™ at South Beach Wine & Food Festival

Iconic Marshmallow Candy Brand Attends Food Festival for the First Time Ever to Introduce New, Indulgent Product Line

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Feb 23, 2017, 06:27 ET

BETHLEHEM, Pa., Feb. 23, 2017 /PRNewswire/ -- Just Born Quality Confections, the makers of the iconic candy brand PEEPS®, is debuting its newest and most indulgent product line at this year's South Beach Wine & Food Festival with the help of Food Network culinary personality, Katie Lee. To gain excitement for the new product line, PEEPS® teamed up with Katie Lee to create unique recipes featuring the new PEEPS® Delights™ to showcase and sample at the food festival.

PEEPS Delights Coconut Flavored Marshmallow Dipped in Dark Chocolate

PEEPS® Delights™ is a new line of delicious flavored marshmallow Chicks dipped in chocolate or fudge, providing a decadent taste experience. Delights™ are launching just in time for Easter and come in a range of flavors including, Coconut and Blueberry, both dipped in dark chocolate. For the first time ever, fans can also enjoy PEEPS® Filled Delights™ available only at Target in two flavors: Triple Chocolate and Vanilla Caramel Brownie. These unique and innovative Delights™ have a delicious ribbon of filling inside the Chick and are also decadently dipped in chocolate.

"PEEPS® Delights™ attract a slightly different audience than our core marshmallow product line as these more indulgent PEEPS® are meant as a treat to enjoy, rather than an Easter basket essential or in a craft," said Caitlin Servian, Assistant Brand Manager for PEEPS®. "South Beach Wine & Food Festival will be the perfect venue to debut the product line and allow us to engage with our fans directly."

Katie Lee will serve up her delicious Delights™ recipes to patrons at the food festival, including Coconut Chocolate PEEPS® Delights™ Seven-Layer Cookies. Fans will also get the chance to pose with the iconic PEEPS® Chick Mascot on the step and repeat.

For the past 20 years, PEEPS® has been named the number one sugar candy at Easter. Thanks to the innovative and creative associates at Just Born Quality Confections, the brand is gaining popularity outside of the Easter season with new products and seasonal flavors. The Delights™ line will expand into other seasons as well, providing indulgent flavor pairings for fall and winter holidays.

Fans who are unable to attend the food festival can check out Katie Lee's delicious recipes inspired by PEEPS® Delights™ by visiting marshmallowpeeps.com. For more information and to join the conversation on social media, please visit @PeepsBrand on Facebook, Twitter, and Instagram. Express your #PEEPSONALITY by sharing what your favorite PEEPS® Delights™ flavor is!

About Just Born Quality Confections:
Just Born Quality Confections is a third-generation family-owned company that has grown into the 9th largest candy company in the U.S. Just Born is the maker of some of America's most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG'S® PEANUT CHEWS®. In 1923, the founder, Sam Born, opened a small candy-making and retail store in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, "Just Born." Together with Born's brothers-in-law, Irv and Jack Shaffer, the company thrived in spite of the economic depression of the 1930s and, in 1932, moved its operations to Bethlehem, PA, which is still home to their iconic candy brands. All Just Born candies are proudly made in the U.S.A. For more information, please visit www.justborn.com and see the breadth of candy and high-quality branded items at www.peepsandcompany.com. Follow us: facebook.com/JustBornInc, twitter.com/JustBornInc.

About the Food Network & Cooking Channel South Beach Wine & Food Festival
The Food Network & Cooking Channel South Beach Wine & Food Festival is a national, star-studded, five-day destination event showcasing the talents of the world's most renowned wine and spirits producers, chefs and culinary personalities. The Food Network & Cooking Channel South Beach Wine & Food Festival is produced by Florida International University and Southern Glazer's Wine & Spirits, with the support of the Miami Beach Visitors & Convention Authority and the Miami-Dade County Department of Cultural Affairs. For more information about the Festival, visit sobefest.com or call 877-762-3933. For more information about Florida International University visit fiu.edu, for the Chaplin School of Hospitality & Tourism Management visit hospitality.fiu.edu and for more information about Southern Glazer's Wine & Spirits visit southernglazers.com.

SOURCE Just Born Quality Confections