PEEPS® and MIKE AND IKE® Put The Fright into Halloween!

News provided by

Just Born, Inc.

Sep 20, 2012, 07:00 ET

BETHLEHEM, Pa., Sept. 20, 2012 /PRNewswire/ -- Halloween 2012 — Just Born, Inc. is going to scare all ghosts and goblins this Halloween with its NEW PEEPS® Snack Size Mini Marshmallow Chicks, MIKE AND IKE® Mummy's Mix and NEW MIKE AND IKE® Variety Bags.

(Photo: http://photos.prnewswire.com/prnh/20120920/PH77624 )

New PEEPS® Snack Size Mini Marshmallow chicks give trick-or-treaters a great way to enjoy their favorite PEEPS® Chicks dressed in orange, green and purple, individually wrapped and packaged 34 to a bag. (Available at select grocery stores.)
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The new MIKE AND IKE® Mummy's Mix is a hauntingly delicious, limited edition flavor mix that includes lemon, orange, grape, lime & raspberry.

It is packaged in a spooky 5-oz. Theater Box that features a frightening mummy image, vertically oriented on one side, and horizontally on the other.

The new MIKE AND IKE® Variety Bag is perfect for Halloween parties or trick-or-treaters. It features MIKE AND IKE® Original Fruits, RedRageous!® and ZOURS® flavors and is available in both 40 and 63-count sizes.

Mark Hoffman, Senior Brand Manager, Seasonal Products, commented, "These new PEEPS® and MIKE AND IKE® products are going to be monster hits. Our fans will love the chilling new MIKE AND IKE® graphics and mixes in addition to the snack size PEEPS®; a perfect complement to our other terrifyingly-tasty treats."

Just Born's Halloween Lineup:

  • NEW PEEPS® Snack Size Mini Marshmallow Chicks, 34 individually wrapped chicks in a bag.
  • NEW MIKE AND IKE® Mummy's Mix in a 5 oz. box.
  • NEW MIKE AND IKE® Variety Bag in both 40 and 63-count options and
  • featuring MIKE AND IKE® Original Fruits, RedRageous!® and ZOURS® mix.
  • PEEPS® Chocolate Dipped Orange Chicks available in 3-count packages.
  • PEEPS® Chocolate Covered Marshmallow Pumpkins available in convenient, single-serve packages.
  • PEEPS® Chocolate Mousse Flavored Marshmallow Cats in 8-count packages.
  • PEEPS® Sugar-Free Pumpkins in 3-count packages.
  • PEEPS® Pumpkins in both 8 and 24-count packages.
  • PEEPS® Ghosts in both 3 and 9-count packages.
  • MIKE AND IKE®, HOT TAMALES® and PEANUT CHEWS® Brand Candies available in a variety of treat-giving snack size bags.

Fans can find these creepy treats at their favorite stores or visit www.peepsandcompany.com for great tasting treats and branded merchandise and apparel. Fans can also visit www.marshmallowpeeps.com and www.mikeandike.com.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. GOLDENBERG'S PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A. 

SOURCE Just Born, Inc.

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