PEEPS & Company® Opens Hometown Store at Sands in Bethlehem

BETHLEHEM, Pa., Feb. 17, 2012 /PRNewswire/ -- On February 15th, PEEPS & Company®  opened the doors to its much anticipated Bethlehem store located at The Shoppes at Sands, next to the Sands Casino Resort Bethlehem.  This is the third store opening for PEEPS & Company®, the retail arm of Just Born, Inc., following those at National Harbor, MD and Mall of America in Bloomington, MN. 

(Photo: http://photos.prnewswire.com/prnh/20120217/PH55224)

The PEEPS & Company® store opening coincided with the 3rd annual fashion show to benefit the Bethlehem Area Public Library's Room to Grow campaign. The Shoppes at Sands hosted the event and Just Born was the Premier Library Sponsor. 

The sold-out event attended by 600 supporters of the Library featured an open bar and chef-attended food stations. The latest fashions from the Shoppes stores were showcased on the runway, followed by two hours of private shopping for attendees. One hundred percent of every $50-ticket benefited the Library's Room to Grow project to build a new children's center.

Marvin Cooper, Vice President of Just Born's PEEPS & Company® commented, "We are so excited to open our Bethlehem store in this fantastic location. This is our first store in the Lehigh Valley area, and we are honored to contribute to the excitement and economic infusion that the Sands Casino Resort is providing to Bethlehem.  As a special gift to our friends and family in the Lehigh Valley, for an entire year PEEPS & Company® will offer a 15% discount to shoppers with a valid ID showing a Lehigh Valley address."

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies.  GOLDENBERG'S PEANUT CHEWS® are manufactured in Philadelphia.  All Just Born candies are made in the USA.

All Just Born brand candies are sold at the PEEPS & Company® store, which offers an energy-filled environment immersing visitors in sight, sound and taste.  As shoppers experience distinct areas highlighting each iconic brand, they are also drawn in by several music videos featuring historic and present-day elements of Just Born and its brands.  In addition to candy, PEEPS & Company® sells an array of high-quality branded items, including apparel, accessories and gifts.

Sands Casino Resort Bethlehem is within easy driving distance from New York and Philadelphia– closer than Atlantic City from both locations. The Shoppes at Sands also includes DKNY, GUESS, Nine West and Hartmann Luggage.

SOURCE PEEPS & Company