PEEPS® - The Next Generation Exploring a New Chocolate Frontier

News provided by

Just Born, Inc.

Feb 22, 2011, 08:00 ET

BETHLEHEM, Pa., Feb. 22, 2011 /PRNewswire/ -- Easter 2011--  PEEPS® are going where no PEEPS® have gone – to offer fans an unsurpassed chocolate experience.  Mixed with, or dipped in, rich milk or dark chocolate, NEW PEEPS® PEEPSTERS® and PEEPS® Chocolate Dipped Chicks will captivate fans.

(Photo: http://photos.prnewswire.com/prnh/20110222/PH51409)

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PEEPS® PEEPSTERS® will offer a high quality chocolate experience with luscious layers of quality milk or dark chocolate enveloping a marshmallow-flavored creme center. Individually wrapped to create a unique and delicious, new bite-sized indulgence, they are available in 11 oz. bags of milk or dark chocolate.

PEEPS® Chocolate Dipped Chicks: The iconic yellow chick that has been around for over 56 years has a wonderful new look and taste.  Just Born has taken the beloved and classic PEEPS® Chick shape, taste and texture and dipped it in creamy milk chocolate or rich dark chocolate.  PEEPS® Chocolate Dipped Chicks will allow fans to connect with their past while experiencing the newest, scrumptious PEEPS® treat.  Each package contains three PEEPS® Chocolate Dipped Chicks.

Brian Bachrach, Senior Brand Manager for Seasonal Brands and New Products at Just Born, commented, "We know that consumers will be excited as NEW PEEPSTERS® and PEEPS® Chocolate Dipped Chicks take PEEPS® appeal to a new level.  The taste of our PEEPSTERS® will delight PEEPS® fans and, an entirely new audience – chocolate lovers!"

Additional Just Born Easter Treats Include:

  • PEEPS® Chocolate (milk or dark) Covered Marshmallow Chicks available in individually wrapped packages.
  • PEEPS® Chocolate Mousse Flavored Marshmallow Bunnies available in Take-Home packages.
  • PEEPS® Sugar-Free Yellow Chicks available in Count-Good packages.
  • PEEPS® Chicks and Bunnies available in a wide array of colors and package sizes.
  • HOT TAMALES® Cinnamon Jelly Beans.
  • MIKE AND IKE® Assorted Fruit and TANGY TWISTER® Jelly Beans.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A.

Please visit our NEW PEEPS® website to experience exciting PEEPS® interaction and fun at www.marshmallowpeeps.com.

SOURCE Just Born, Inc.

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