PEDIGREE Foundation Announces New Approach To Operation Grant Program

New Relationship with Petfinder Foundation Increases Grant Program's Ability To Help Dogs in Need Find Loving Homes

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Jul 05, 2012, 04:00 ET

NASHVILLE, Tenn., July 5, 2012 /PRNewswire/ -- Since 2008, PEDIGREE Foundation has been unwavering in its mission to help dogs in need find loving homes by supporting shelters and rescues through its grant program. In its journey to see a day when adoption is considered first choice when getting a dog, the Foundation announced today an exciting step towards that vision. Starting this year, its Operation Grant program will now be administered by Petfinder Foundation to leverage Petfinder's capacity to manage large volumes of applications, with its expertise in managing best practice giving and reporting procedures. With an enhanced set of reporting criteria, these one-time grants, up to $1,000 each, will allow organizations to apply for specific items to help save one dog at a time.

"We believe that all dogs deserve to be loved and cared for," said Debra Fair, PEDIGREE Foundation president. "Through this partnership with Petfinder Foundation, we will be better equipped to make the greatest difference in the animal shelter community."

In the coming months, PEDIGREE Foundation will embark on this next phase of its development by revising key programs and prioritizing resources to maximize the use of its funds. The Foundation's Innovation Grant Program, which awards larger amounts to shelters and dog rescue groups that demonstrate innovation and out-of-the box thinking to ultimately increase dog adoptions, will continue to be administered by the Foundation.

Through this new strategy, PEDIGREE Foundation will give a greater percentage of funds to its Innovation Grant program and directfunding for need-based grants in partnership with Petfinder Foundation to address specific operational needs of the entire shelter community.

Operation Grants: Primary Updates
Since its inception, the Operation Grant program has provided financial assistance to shelters and rescues to help promote pet adoption. These individual grants were awarded to thousands of 501(c)(3) organizations across the country, and could be used for any basic operating cost. The new process includes:

Starting this year, the Operation Grant program will be administered through Petfinder Foundation.
In years past, any organization could apply up until the deadline of September 30th to receive a portion of a set amount that was equally divided. This year, monies will only be given based on set criteria (see below) and in order of application until all funds are released for the given year.
For this year only, prior receipt of a PEDIGREE Foundation Operation Grant will be a factor in determining 2012 recipients.
Total funding of Operation Grants is $150,000.
Grants will be made on an on-going basis until all monies are distributed (Only one grant per year, per organization is allowable).

Criteria: In partnership with Petfinder Foundation, shelters and rescues may apply for operational grants based on the following minimum requirements:

Active free account with Petfinder.com
Provide proof of Section 501(c)(3) tax exempt and public charity status
Provide financial and other information to demonstrate sound corporate practices (990's, budgets)
Demonstrate proof of organizational stability and program best practices (insurance, animal care, strategic plan, board oversight, transport, etc.)
Demonstrate a collaboration/partnership within the community that promotes, educates and/or increases awareness of issues that contribute to dog homelessness
Reporting the following performance metrics: intakes, adoptions, returns, transfers, euthanasia's, community involvement, other
Willingness to participate in monthly surveys, press, stories, receipt, etc.
Confirmation on how funds will be used to further the groups' ability to inspire more adoption and community support.
The monies must be utilized within a one-year period.
Written verification to the Foundation that the monies were spent for the purpose stated in the grant application.
Public acknowledgement of the Foundation's support.

These new reporting and accountability requirements will allow PEDIGREE Foundation to better track the impact of the Operation Grants and share shelter stories with the dog-loving community.

Innovation Grants
PEDIGREE Foundation's Innovation Grant program will continue to reward organizations that pioneer new ideas to help dogs find their forever homes. Since 2010, PEDIGREE Foundation has awarded 17 Innovation Grants, totaling more than $400,000 dollars. These are larger, one-time awards that fund creative new programs and initiatives to drive dog adoption. Starting now, a larger percentage of total funding will be distributed through the Innovative Grant program to help the adoption community as a whole. PEDIGREE Foundation plans to share best practices from the recipients to share the information for the benefit of the entire shelter community.

For more information on PEDIGREE Foundation and to apply for a grant now, visit www.pedigreefoundation.org and click Apply for Grant. Applications for Operation Grants are on-going and Innovation Grants will be open until June 30, 2012.

History of PEDIGREE Foundation
Created in 2008 and headquartered in Franklin, Tenn., PEDIGREE Foundation is a non-profit organization dedicated to helping dogs in need find loving homes by supporting the good work of shelters and dog rescue organizations throughout the country. The foundation provides grants to 501(c)(3) shelters and dog rescue organizations nationwide and encourages dog lovers to adopt, volunteer and donate to support the cause. Since 2008, close to $4 million has been granted to help more than 1,100 shelters and rescues. For more information about PEDIGREE Foundation, log on to www.pedigreefoundation.org.

About Petfinder Foundation
The Petfinder Foundation, a nonprofit 501(c)3 public charity, helps homeless pets by saving lives through adoptions, helping shelters prepare for and recover from disaster and working to make sure animal welfare organizations across the country are more sustainable. Its mission is to ensure no adoptable pet is euthanized for lack of a home. Since 2003 the Foundation has provided over $20 million in grants to animal welfare organizations and Petfinder.com member shelters and rescue groups.

SOURCE PEDIGREE Foundation