PEDIGREE® Dry Dog Food Launches New, Meatier Recipe

New formula provides a delicious difference

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Jun 01, 2015, 10:34 ET

NASHVILLE, Tenn., June 1, 2015 /PRNewswire/ -- Dogs across America are about to lick their chops and wag their tails. PEDIGREE® Dry Dog Food has a new meatier recipe that provides the variety that pet parents are looking for. The new recipe increases palatability by delivering twice the amount of meaty flavor than the previous recipe, and features protein, whole grains and accents of vegetables, creating a diverse kibble that dogs are sure to love.

"At the PEDIGREE® Brand, we live to make the world a better place for all dogs and their owners, and we know that pet enjoyment is key to pet parents' dog food choice," said Merritt Gilbert, Brand Manager, Mars Petcare. "The new recipe is loaded with the meaty flavor dogs crave, providing a nutritious recipe with a tasty difference that pet parents will see – and their dogs will taste."

The new, meatier PEDIGREE® Dry Dog Food recipe comes in 10 varieties, meeting the needs for dogs of different life and health stages.

Adult Complete Nutrition in Chicken Flavor or Steak & Vegetable Flavor
Small Dog Targeted Nutrition in Chicken Flavor or Steak & Vegetable Flavor
Large Dog Targeted Nutrition in Chicken Flavor
Puppy Targeted Nutrition in Chicken Flavor
Healthy Longevity Targeted Nutrition With Chicken
Healthy Weight Targeted Nutrition in Chicken Flavor
Healthy Joints Targeted Nutrition in Chicken Flavor
Active Targeted Nutrition With Chicken, Rice & Vegetables

The new PEDIGREE® Dry Dog Food recipe is available now at mass retailers and pet stores nationwide. For more information on PEDIGREE® Dry Dog Food, visit Pedigree.com/really-good-food. Find us on Facebook at www.Facebook.com/Pedigree and Twitter at www.Twitter.com/Pedigree.

About the PEDIGREE^® Brand
The PEDIGREE^® Brand is the number one brand of dog food in the world, offering a wide variety of products for different dog life stages. As an innovative market leader, the PEDIGREE^® Brand is at the forefront of pet nutrition and understands pet owner needs by providing a range of innovative products and resources. The PEDIGREE® Brand is built on an unwavering love for dogs and commitment to dog adoption. For more information, please visit www.Pedigree.com.

About Mars Petcare
Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food and Treats for Dogs, CESAR® Canine Cuisine, IAMS™ Pet Food, SHEBA® Entrees for Cats, WHISKAS® Food for Cats, GREENIES™ Dental Chews and PILL POCKETS™ Treats, NUTRO™ Pet Food, EUKANUBA™ Pet Food and TEMPTATIONS™ Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 3,700 Mars Petcare US associates make, sell and distribute its high-quality pet food from 20 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.

^®/™ Trademarks ^© Mars, Incorporated 2015. US Patent D492,836.

SOURCE PEDIGREE Brand