Peanut Butter Right TWIX® Announces Partnership With Nick Lachey

HACKETTSTOWN, N.J., March 10, 2015 /PRNewswire/ -- The rivalry between Left and Right TWIX® has turned a (right) corner. Today, Mars Chocolate North America unveiled a new spokesperson for Peanut Butter Right TWIX® – multiplatinum artist and television personality Nick Lachey.

Peanut Butter Right TWIX® easily decided to work with the smooth-voiced Lachey, as he so perfectly represented its smooth, velvety peanut butter and crunchy cookie smothered in chocolate. Lachey will star in digital video and print ads where he showcases his obvious support and love for Peanut Butter Right TWIX®.

(That this announcement comes just hours after Peanut Butter Left TWIX® announced a partnership with Lachey, featuring him in print and digital video ads, is completely unrelated and irrelevant. Peanut Butter Right TWIX® knows where Nick's true loyalty lies – on the Right side.)

"Nick Lachey's smooth voice and personality ideally match the smooth and velvety peanut butter of Peanut Butter Right TWIX®," said Kerry Cavanaugh, Brand Director. "Our new ads obviously highlight the 'difference' between Peanut Butter Left and Right TWIX®, and Nick's support further showcases which side of Peanut Butter TWIX® our fans should choose."

Both the print and digital video ads were created by BBDO New York. Watch the videos on the TWIX® YouTube Channel at https://www.youtube.com/twix, get more information at http://www.Facebook.com/twix.us and state which side you choose, with #LeftTWIX or #RightTWIX.

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints.  Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com.  Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

SOURCE Mars Chocolate North America

Related Links

http://www.mars.com

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED