PEAK® Antifreeze + Coolant And BlueDEF® Diesel Exhaust Fluid Brands Drive John Force Into The 2015 Season And Beyond With Primary Sponsorship Announcement

LAS VEGAS, Nov. 1, 2014 /PRNewswire/ -- John Force Racing and PEAK announce today a new agreement with its PEAK Antifreeze + Coolant and BlueDEF brands serving as a primary sponsor for John Force during the 2015 NHRA Mello Yello Drag Racing Series and beyond. Under the agreement, PEAK Antifreeze + Coolant and BlueDEF will be the primary sponsor of John Force's Funny Car for a majority in the 2015 season as well as continuing as a major associate sponsor on Robert Hight, Courtney Force, and Brittany Force's cars.

"I'm committed to continuing to lead a championship team and PEAK has proven a similar commitment to the NHRA. Thanks to PEAK Antifreeze + Coolant, I won't be hanging up my hat from this sport anytime soon," said John Force, 16-time NHRA Funny Car champion and CEO of John Force Racing, Inc. "Not only does PEAK provide high quality automotive products for American families like mine, but they've proved to be a valued partner on and off the track. I'm so grateful that they're supporting me, my team and all the fans out there who love drag racing."

PEAK's expanded relationship with the 18-time NHRA Mello Yello championship team builds on its status as a major associate sponsor of all three of John Force Racing's Funny Cars and the JFR Top Fuel Dragster since February 2014.

"We're honored to be behind John Force and JFR for the 2015 season and beyond," said Bryan Emrich, Chief Marketing Officer for Old World Industries, which includes the PEAK Antifreeze + Coolant and BlueDEF brands. "PEAK chooses partners that exude the same passion and personal character of hard work that our company upholds.  After working with John over the past year, it was clear that he and his family are a great fit for our company, allowing us to make the decision to step up and ensure John keeps racing for many more years to come.  He is an icon in this sport and a fan favorite and we are lucky to be tied with such a great championship winning organization."

PEAK has been actively involved in motorsports for more than 30 years, showcasing the excellence and competitive quality of its products through the NHRA, NASCAR, and other motorsports series important to its customers. In 2013, PEAK entered into a multi-year agreement with the NHRA, naming PEAK Antifreeze, BlueDEF Diesel Exhaust Fluid, and HERCULINER^® truck bed liner kits as official sponsors of the NHRA. Additionally, in 2013 PEAK kicked off its Sportsman's program with NHRA championship drivers, including Jay Payne, Duane Shields, Dan Fletcher, Sherman Adcock and Tony Fuller.

For more information about John Force Racing and PEAK's winning partnership, please visit peakauto.com/force.

About John Force Racing 
John Force Racing, Inc., based in Yorba Linda, Calif., and Indianapolis, Ind., is a professional sports dynasty, one that has earned 18 Mello Yello championships and claimed 237 professional tour victories. Led by team owner and driver John Force, a 16-time Funny Car Champion, 1996 Driver of the Year for all of American motor racing, and 2011 International Motorsports Hall of Fame inductee JFR is additionally comprised of Robert Hight, driver of the Auto Club Ford Mustang, 2009 Funny Car Champion and 2005 NHRA Rookie of the Year; Courtney Force, driver of the Traxxas Ford Mustang and 2012 NHRA Rookie of the Year and Brittany Force driver of the Castrol EDGE Top Fuel Dragster and 2013 NHRA Rookie of the Year. For more information, please visit johnforceracing.com.

About Old World Industries 
Old World Industries, LLC is among the largest privately-held companies competing in the automotive aftermarket. The Northbrook, Illinois-based company enjoys a presence in various consumer and commercial product categories in more than 50 countries worldwide. Old World's brands include a full line of PEAK® automotive products including Antifreeze + Coolant, Motor Oil, Washer Fluid, Electronics and Wiper Blades; BlueDEF® Diesel Exhaust Fluid and equipment; SIERRA® Antifreeze; Fleet Charge® Heavy Duty Fully Formulated Antifreeze + Coolant; Final Charge® Heavy Duty Global Extended Life Antifreeze + Coolant; SmartBLADE™ Premium Wiper Blades; and HERCULINER® Truck Bed Liner Kits. For more information, please visit peakauto.com and PEAKHD.com.

SOURCE Old World Industries, LLC

Related Links

http://www.peakauto.com