Payless Shoesource Launches Incredible Value Everyday Collection Featuring Hundreds of Shoe Styles; Wardrobe Essentials for the Entire Family at Amazing Prices Starting at Just $10 A Pair for Kids

TOPEKA, Kan., March 7, 2012 /PRNewswire/ -- Renewing its commitment to offering shoes at incredible value prices for the entire family, Payless ShoeSource has launched its Incredible Value Everyday Collection -- a new line featuring hundreds of shoe styles covering a range of wearing occasions for women, men and children including dress, casuals and athletic styles at prices starting at $10 for kids, $15 for women, and $20 for men.

(Logo: http://photos.prnewswire.com/prnh/20060627/CGTU040LOGO-b) 

"Our new Incredible Value Everyday line boasts hundreds of styles for the family, featuring everything from wardrobe essentials for women and moms like business pumps and casual flats, to closet staples for kids for school, play and special occasions and essentials and athletics for men," said LuAnn Via, CEO of Payless.  "This new program demonstrates our continued commitment to deliver on our promise -- Payless is the family shoe source for all things footwear, and we are dedicated to offering high-quality and great style at incredible prices, everyday."

The "Incredible Value" collection is an ongoing program with evergreen products that continues to be offered season after season with new styles expected to also be added throughout the year. 

Included in the Spring Incredible Value collection are such women's styles as the "Cadee" sling back flat in denim or floral fabric options at just $15, the trend-right "Jean" pump featuring a point toe and mid-heel in mustard yellow and black at $20 and handbags as low as $15.  For kids, the new line offers such girls styles as the SmartFit® "Flower" play sandal and essential "Mary Jane" style, both at $10 and the "Glitter" ballet flat for $13, as well as the boy's "Aiden" sport casual for $15, two slip-on and strap-on dress styles at $15, and the Airwalk® "Grind" skate shoe for just $20.  In the men's department, the collection includes classic oxfords like the "Eastborough" and "Spencer" at $25 each and the "Swift" athletic style for just $20. 

"With this Incredible Value program featuring hundreds of styles, Payless shoppers don't need to wait for a sale to grab a great buy," said Via. 

Shoppers can look for special green box tags that call-out the Incredible Value items in all the Payless stores across North America and Puerto Rico and Payless.com. 

About Payless ShoeSource and Collective Brands

Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to providing incredible value pricing for trend-right styles of footwear and accessories for the entire family to enjoy.  Payless offers customers a range of well-recognized brands such as Dexter®, Airwalk®, Champion®,  Above the Rim® and SmartFit®, as well as designer labels by Christian Siriano, Lela Rose, Isabel Toledo and Silvia Tcherassi. As of the end of fiscal year 2011, Payless operated 4,160 stores throughout the Americas and an online store (www.Payless.com) and also has more than 140 franchised stores located primarily in Asia, Eastern Europe and the Middle East.

Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite®, Keds®, Sperry Top-Sider® Robeez®, and Saucony®, among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Above The Rim®, Vision Street Wear®, STRIKEFORCE(TM), Clinch Gear(TM), Sims®, Lamar® and LTD®, World Snowboarding Championships(TM) and Hind®. Information about, and links for shopping on, each of the Collective Brand's units can be found at www.collectivebrands.com.

SOURCE Payless ShoeSource