Patrón Tequila Introduces Gran Patrón Smoky

Latest Addition to Gran Patrón Line Uses Ancient Cooking Process to Push the Boundaries of Tequila

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Sep 10, 2018, 12:00 ET

ATOTONILCO EL ALTO, JALISCO, Mexico, Sept. 10, 2018 /PRNewswire/ -- As consumer demand for more refined and unique spirits continues to grow, Patrón Tequila, producer of the world's highest-quality ultra-premium tequila, launches Gran Patrón Smoky. Using agave that is roasted with mesquite for about seven days in small underground stone pits, Gran Patrón Smoky brings a new level of meticulous detail and distinct taste to the Gran Patrón portfolio, Patrón's most premium line of artisanally crafted tequilas.

Gran Patrón Smoky honors traditional production methods dating back hundreds of years. Like all Patrón Tequila, the process for Gran Patrón Smoky begins with the highest-quality, 100 percent Weber Blue Agave. To create the distinctively smoky aroma and taste of this extraordinary tequila, the heart of the agave plant, the piña, is roasted in underground stone pits at the Patrón Hacienda distillery in the Highlands of Jalisco, Mexico. The cooked agave is then slowly crushed with a volcanic stone tahona wheel before the juice and agave fibers are placed together in pine wood fermenters and then distilled in small-capacity copper pot stills.

"At Patrón, from the beginning, we have always been dedicated to preserving traditional tequila-making techniques. With Gran Patrón Smoky we've taken that commitment one step further by exploring the ancient method of roasting the agaves in small, underground stone pits, resulting in a balanced yet complex smoky flavor." said Lee Applbaum, Global Chief Marketing Officer at Patrón Tequila.

Gran Patrón Smoky is characterized by its aroma of artichoke, pepper, spices, and hints of sweet citrus. It has a smooth and sweet taste, with very distinctive smoked agave and citrus notes, and a long peppery finish.

Bottled at 101 proof, Gran Patrón Smoky will be available in limited supply in select U.S. markets starting in September 2018, with broader expansion planned for 2019. Gran Patrón Smoky is an ultra-premium tequila, packaged in an elegant 750ml tall bottle. In a nod to the roasting process, the bottle is topped with an elegant wood stopper and Portuguese cork closure to symbolize the materials used in cooking of the agave, and is adorned with 'smoke' climbing the front label. With a suggested retail price of $199, Gran Patrón Smoky is perfect neat, on the rocks, or in a premium cocktail. For more information and recipes, please visit www.patrontequila.com.

About Patrón Tequila

From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, Patrón tequila is crafted with meticulous precision and care. Though Patrón has grown to become one of the most recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about Patrón tequilas and liqueurs, please visit www.patrontequila.com . The perfect way to enjoy Patrón is responsibly.