Patron Launches 'Summerology' Program

NEW YORK, May 24, 2012 /PRNewswire/ -- Patron tequila, a must-have for mixed drinks and summer fun, announces its ultimate seasonal resource – the Patron Summerology Program. From the maker of the world's highest-quality ultra-premium tequila, the Patron Summerology Program offers clever summer-themed cooking, grilling, entertaining content, and exclusive offers and experiences to tequila and summer aficionados, as well as members of the Patron Social Club.

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"Summerology is a philosophy of creating the ideal summer by combining the art of mixology with the carefree attitude of the season," says Jennifer Long, Patron's brand director. "We are thrilled to offer a program that allows people to get the most out of longer days and warmer temperatures."

Throughout the summer, Patron will deploy across the country a team of "Summerologists" – those dedicated to the skill or study of summertime drinks and entertaining – to serve up Patron cocktails, provide expert advice on summer eating, drinking and celebrating, and distribute copies of the Patron Summerology Guide.

From essential bar tools to the best sunsets around the world, the Patron Summerology Guide is the ideal resource for warm weather celebrations. Featuring recommendations from Bon Appetit Chef de Cuisine Mary Nolan, grilling tips, unique cocktail and food recipes, and a list of must-see summer movies, the Patron Summerology Guide promises a Simply Perfect summer.

Patron fans also will be able to purchase two limited edition Summerology packages at select retail locations nationwide: Patron Silver encased in a convenient, re-usable ice bucket, and the Perfect Margarita set that includes a bottle of Patron Reposado tequila and Patron Citronge orange liqueur.

Also, members of the Patron Social Club – an interactive, members-only gathering spot designed to build a community among Patron enthusiasts – will have an opportunity to share their best tips for creating the perfect summer. Members will also be invited to enter to win summer gift packages and an exclusive Patron-produced "Best Weekend Ever" event in their hometown. The Patron Social Club is open to adults of legal drinking age simply by logging on to patronsocialclub.com. Once registered, members have full access to the easy-to-use site where they can download the Patron Summerology Guide, discover an extensive collection of classic and unique cocktail recipes, read about the latest trends, gain entrance to private Patron events and enter for a chance to win those and other cool prizes. For more ideas on how to create a great summer, visit www.patronsocialclub.com/summerology.

Patron Mojito
Ingredients:
1 1/2 oz. Patron Silver
1/2 lime (3-4 slices)
1 oz. simple syrup
Club soda
6-8 fresh mint leaves
Sugar
Lime wedge for garnish

Method:
In a mixing glass, muddle mint leaves, lime and simple syrup. Add a cup of ice and Patron Silver, and top with club soda. Shake gently and serve in a glass rimmed with sugar. Garnish with a lime wedge.

Patron Mango Lemonade
Ingredients:
1 oz. Patron Reposado
1 1/2 oz. mango juice
3 lemon squeezes
Mango slice for garnish

Method:
Combine Patron Reposado, mango juice and 2 lemon squeezes in a mixing glass with ice. Shake vigorously and strain into a glass with ice. Garnish with a lemon squeeze and mango slice.

About Patron Spirits
Simply Perfect in every way, Patron tequila is an ultra-premium luxury white spirit that's delicious on the rocks, and mixes flawlessly into most any cocktail. From the highest-quality Weber Blue agave plants grown in the highlands of Jalisco, Mexico, to the centuries-old distillation process, to the signed, handcrafted glass bottles, Patron tequila is produced with unparalleled attention to detail. Brands in the tequila portfolio consist of Gran Patron Burdeos, Gran Patron Platinum, Patron Silver, Patron Reposado, Patron Anejo, and Patron XO Cafe and Patron XO Cafe Dark Cocoa (tequila and coffee liqueurs). For more information about Patron's complete portfolio of tequilas and liqueurs, Pyrat rums, and Ultimat vodka, please visit www.patronspirits.com.

SOURCE Patron Spirits

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