Patent To Be Awarded To FourthWall Media For Dynamic Application Insertion For Targeted TV Advertising

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Jun 19, 2013, 08:00 ET

DULLES, Va., June 19, 2013 /PRNewswire/ -- FourthWall Media™, the leading provider of cable platform technology and the largest independent source of set-top box viewing data, announced today that the US Patent office has allowed a patent for its Dynamic Application Insertion Technology. Through this patented technology, targeting data and applications are embedded directly in the video stream which deliver greater campaign agility to television advertisers.

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"Unlike other targeted ad technologies where a separate 'switching' application and the corresponding set-top box targeting information need to be downloaded ahead of time, this technology embeds the switching app in the video stream which then selects the right version of the ad to display in the targeted home," said Dr. Louis Slothouber, Chief Scientist and Co-Founder of FourthWall Media. "The advantage of this technology is that it allows for much more dynamic targeting of television commercials, enabling advertisers to change their targeting criteria without having to wait for a new application or targeting information to propagate across the system. Additionally, combined with FourthWall's Ad Widgets product, this makes for a complete end-to-end solution that includes targeted interactive overlays and reporting data."

"We look forward to working with our cable operator partners as we take advantage of this unique and flexible approach to targeting television commercials," said Tim Peters, FourthWall CEO. "Targeting ads to the viewer's home drives new revenue for TV and takes advantage of improvements in consumer data management, another area in which FourthWall Media is transforming the television advertising landscape."

About FourthWall Media

FourthWall Media is an Emmy-nominated media company providing solutions that break through the "fourth wall" to engage audiences, extend subscriber loyalty, and deliver census-level measurement and reporting. The company's solutions include the Ad Widgets® end-to-end advertising system and TV Widgets® applications both of which drive viewer engagement and convenience. The AdAim™ Audience Measurement Suite offers census-level measurement of television audience activities and innovative metrics and analytics. FourthWall is a leading provider of platform technology for Cisco, Motorola, Pace, and tru2way set-top boxes and the cloud-based AirCommand™ gateway that connects external devices to digital cable set top boxes. FourthWall Media products and technology are distributed through partnerships with Comcast Media Center, Time Warner Cable, Charter Communications, Bright House Networks, Rovi, Motorola Mobility, DISH Network, and several smaller operators. FourthWall's MassiveData division provides television data and audience analytics to a growing list of advertisers and media research companies. FourthWall Media's corporate headquarters are in Dulles, VA. Learn more at www.fourthwallmedia.tv

SOURCE FourthWall Media