Parrot's Certified Installer Program Gains Momentum

DeShawn Howard named 'Installer of the Year' at MERA

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Oct 11, 2010, 02:20 ET

SOUTHFIELD, Mich., Oct. 11 /PRNewswire/ -- Parrot, leader in wireless mobile telephony devices, announces DeShawn Howard of Drops Mobile Electronics has been named Certified Installer Program (CIP) of the Year at the Mobile Electronics Retailers Association (MERA) KnowledgeFest.

Drops Mobile (http://www.dropsmobile.com) of Atlanta specializes in sales and installation for any vehicle. Howard, who has been a Parrot Certified Installer since the program began, will be presented the award at the MERA KnowledgeFest, which takes place Oct. 10-12 in Dallas.

"DeShawn has been a great partner and is very deserving of Parrot's CIP of the Year," said Bryan Spears, CIP manager for Parrot. "Georgia also just passed its hands-free law, so DeShawn has been busy helping his customers go hands-free so they can keep their eyes on the road."

Now two years old, Parrot's Certified Installer Program has grown by 50 percent in the past year. The program is designed to help authorized independent 12-volt retailers compete, sell and install car kits more profitably. Under the program, Parrot retailers gain access to special selling tools, installation support, exclusive POS materials and promotion programs in return for ensuring their sales and installer teams are up to speed on Parrot products. The retailers also connect with Parrot via a Facebook page with up-to-date resources and news.

To help retailers sell to this broad customer base, Parrot's Certified Installer Program focuses on strengthening the relationship between Parrot and the installer and enhancing the consumer's shopping experience through expanded retailer sales training and POS support. In addition, new tools and programs are available for installers to install Parrot car kits quickly and easily without compromising quality.

With many options available, Parrot provides the most comprehensive suite of Bluetooth products for drivers, from installed car kits to cordless hands-free kits that slide onto a visor. Parrot's hands-free kits combine style, function and a wide range of price points to fit every budget.

About PARROT

Parrot, a global leader in wireless devices for mobile phones, stands on the cutting edge of innovation. The company was founded in 1994 by Henri Seydoux as part of his determination to drive the inevitable breakthrough of mobile phones into everyday life by creating high-quality, user-friendly wireless devices for easy living. Parrot has developed the most extensive range of hands-free systems on the market for cars, motorbikes and scooters, including wireless multimedia products geared towards audiovisual applications. In 2008, Parrot launched a new prestige line of high-end products bearing the hallmark of renowned artists and in 2010, the AR.Drone, the first quadricopter piloted via Wi-Fi and using augmented reality.

Parrot, headquartered in Paris, currently employs 450 people worldwide and generates 85% of its sales overseas. Parrot is listed on NYSE Euronext Paris since 2006. (FR0004038263 – PARRO)

More information : www.parrot.com / www.ardrone.com / www.parrotoem.com

SOURCE Parrot