Parrot Announces Support for National Teen Safe Driving Week

Developer of hands-free devices for mobile phones encourages responsible driving

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Oct 18, 2010, 10:11 ET

SOUTHFIELD, Mich., Oct. 18 /PRNewswire/ -- Parrot, market leader for wireless mobile phone devices, today announced its support for National Teen Safe Driving Week, Oct. 17-23. The week is dedicated to raising awareness and seeking solutions to unnecessary teen deaths on the road.

According to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), in 2008, more than 3,750 teens ages 15 through 19 died in automobile crashes of all types, and almost 660, or 18 percent, of those were killed in crashes involving some form of distracted driving.

“While today’s teens have grown up in a society where being constantly connected and available is the norm, we need to educate them on the very real dangers that come with distracted driving,” said Christian Coly, Parrot’s North American vice president of sales and marketing. “Parrot believes the safest way to make a call is to pull over into a safe area and to never text while driving. We also realize that most consumers demand connectivity in their vehicles. Parrot strives to equip drivers with the safest technology solutions available to allow them to keep their attention and focus on the road.”

Parrot, based in Paris, seeks to increase awareness of the dangers that mobile phones can present to motorists when used while driving. The company’s U.S. blog promotes responsible driving: http://www.parrot.com/usa/responsibledriving/.

Parrot is among the global leaders in developing hands-free wireless devices for mobile phones that enable drivers to place and answer calls through a voice-activated system.

For more information about teen driving safety, visit www.nhtsa.gov, www.distraction.gov and www.trafficsafetymarketing.gov.

About PARROT

Parrot, a global leader in wireless devices for mobile phones, stands on the cutting edge of innovation. The company was founded in 1994 by Henri Seydoux as part of his determination to drive the inevitable breakthrough of mobile phones into everyday life by creating high-quality, user-friendly wireless devices for easy living. Parrot has developed the most extensive range of hands-free systems on the market for cars, motorbikes and scooters, including wireless multimedia products geared towards audiovisual applications. In 2008, Parrot launched a new prestige line of high-end products bearing the hallmark of renowned artists and in 2010, the AR.Drone, the first quadricopter piloted via Wi-Fi and using augmented reality.

Parrot, headquartered in Paris, currently employs 450 people worldwide and generates 85% of its sales overseas. Parrot is listed on NYSE Euronext Paris since 2006. (FR0004038263 – PARRO)

More information : www.parrot.com / www.ardrone.com / www.parrotoem.com

SOURCE Parrot