Parks Associates: Over 80% of Smart TVs are Connected to the Internet, Increasing 32% Over Last Five Years

Inaugural conference on OTT, pay TV, and digital media addresses future opportunities in the video market space

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Dec 04, 2018, 08:39 ET

DALLAS, Dec. 4, 2018 /PRNewswire/ -- Parks Associates research shows consumers are steadily adding connected entertainment devices to their households and using their smart features—83% of smart TV owners connect their device to the internet, up from 70% in 2014. Ownership of streaming media players has almost doubled from about 21% of U.S. broadband households in 2014 to almost 40% in 2018, while smart TV ownership has increased from 34% to 53% during the same time period.

Parks Associates: Smart TV Adoption and Connection Rates

Parks Associates will discuss the future landscape of OTT, pay TV, and digital media and strategies to enhance the viewer value proposition at the inaugural Future of Video: OTT, Pay TV, and Digital Media, December 10-12, in Marina del Rey, California. Two key sessions, "Distribution Opportunities and Challenges for Content Producers" and "Future Video Services: How VOD, Linear, OTT, and Pay TV Come Together," will address challenges to stakeholders in video content.

Speakers:

Jon Cody, CEO/Founder, TV4 Entertainment
Ryan Curry, Head, Tech and Innovation, Combs Enterprises
Scott Ehrlich, VP, Emerging Platform Content, Sinclair Broadcast Group
Thomas Elam, VP, GM, Service Provider Business, TiVo Corporation
Joel Fineman, Director, Publisher Development, Premion
Bruce Littman, EVP, Content Distribution, One America News Network / AWE
Gary Schanman, SVP, Video Products, Charter
Anthony Smith-Chaigneau, Sr. Director Product Marketing, NAGRA
Stephen Strong, VP, Strategic Partnerships, Newsy
Don Wilcox, Vice President, Multiplatform Marketing & Content, PBS

"The internet is disrupting the pay television and original video production businesses in every corner of the globe, right before our very eyes," said Jon Cody, CEO/Founder, TV4 Entertainment. "As a rising global leader in television's new world order, TV4 Entertainment is proud to participate in, and lend our unique perspective to, Parks Associates' first Future of Video conference."

"The video landscape is changing fast – everyone in the industry is reevaluating their strategy and market approach," said Thomas Elam, VP, GM, Service Provider Business, TiVo Corporation. "I look forward to sharing TiVo's perspective on those changes and discussing strategy with other thought leaders in the industry."

"Users' appetite for content and their pattern of consumption have only increased as video has become more portable and tailored," said Joel Fineman, Director, Publisher Development, Premion. "Driven by Netflix's user experience, viewers are demanding more of incumbent media leaders. There is no better time for this crucial dialogue, and Parks Associates, armed with invaluable research, is one of the best parties to lead it."

"We are excited to participate in this conference. We know that Live programming, especially Live News and Sports will always remain a primary driver of content on all platforms," said Bruce Littman, EVP, Content Distribution, One America News Network / AWE.

"The rise of direct-to-consumer offerings and the blurring of lines between pay-TV and OTT are leading to increased fragmentation in the viewing experience, where consumers are having to face complex self-curating systems," said Anthony Smith-Chaigneau, Sr. Director Product Marketing, NAGRA. "To address this, service providers must become 'smartly digital' – by embracing cloudification, actively claiming the aggregation role, and leveraging data-driven principles to define and evolve their consumer propositions."

To request data or an interview, contact Julia Homier, [email protected], 972-996-0214.

About Future of Video: OTT, Pay TV, and Digital Media

Future of Video: OTT, Pay TV, and Digital Media features new consumer research and insights on the changing video and digital media markets. www.futureofvideo.us

Contact:

Julia Homier
Parks Associates
972-996-0214
[email protected]

SOURCE Parks Associates