Parks Associates: Nearly 50% of U.S. Broadband Households are Very Concerned About Unauthorized Access of Their Connected Devices or Personal Data

Research firm releases new whitepaper examining current content security systems

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Sep 13, 2017, 08:40 ET

DALLAS, Sept. 13, 2017 /PRNewswire/ -- Parks Associates today released a new whitepaper, Cybersecurity: Turning Necessity into Business Opportunity, which provides an overview of current content security systems and the pain points in the transition from content security to big data security, with an emphasis on real-time threat detection using machine learning. The whitepaper, sponsored by Alticast, identifies emerging business opportunities related to intelligent data security for operators.

Parks Associates: Concerns about Hacking of Smart Products

"Operators are transitioning their business models from narrow consumer cases of providing broadband, video, and voice to operating as comprehensive media and technology entities," said Glenn Hower, Senior Analyst, Parks Associates. "In addition, operators are expanding their definition of security from preventing content piracy to securing big data streams and protecting consumer privacy."

According to Parks Associates, nearly 50% of U.S. broadband households are very concerned that someone will access their connected devices or data without permission. Nearly 75% want to keep tight control over their personal data. By addressing these consumer concerns and allaying fears, operators have the opportunity to be leaders in a data-driven economy and set the standard for being good stewards of consumers' personal data.

"The rise of the software economy has given operators the ability to collect more information and data than ever before, including customer data, network quality and traffic data, and content asset-specific data," Hower said. "Consumers are aware and wary of the massive and ongoing data collection efforts online, so this whitepaper details strategies for operators to turn this market reality to their advantage and create a new level of engagement and trust with their customers."

Cybersecurity: Turning Necessity into Business Opportunity details the actions operators and data gatekeepers must take as connected devices proliferate throughout connected homes and consumer lifestyles. Additional research from the whitepaper includes:

24% of consumers agree that they receive a lot in return for sharing access to their data, while the majority do not believe they receive a lot in return.
Only 23% of broadband consumers ranked a pay-TV provider as one of their three most trustworthy companies, and only 5% indicate a pay-TV provider as the most trustworthy company.

"In an environment in which all endpoints are connected via the cloud, pay-TV operators are more cognizant than ever of the importance of protecting the privacy and safety of consumers," said Dr. Misung Cho, Head of Security for Alticast. "This whitepaper underscores the urgent need for intelligent hacking detection systems that consumers can trust to aggressively and proactively identify and disarm threats before they can compromise personal information."

To download, visit www.parksassociates.com/whitepapers. To schedule an interview or to request data, contact Julia Homier at [email protected], 972.996.0214.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. http://www.parksassociates.com

Contact:
Julia Homier
Parks Associates
972.996.0214
[email protected]

SOURCE Parks Associates