Parks Associates: More Than 20 Million US Broadband Households Do Not Plan to Buy a Smart Home Device Due to Perceived High Prices

CONNECTIONS™ Summit at CES features Silicon Labs, Nice, Plume, AmTrust, Alarm.com, Essence, Airties, and more

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Jan 12, 2021, 08:03 ET

DALLAS, Jan. 12, 2021 /PRNewswire/ -- Research from Parks Associates finds the top three inhibitors to smart home adoption are perceived high prices, lack of a clear value proposition, and data/privacy concerns. Among the 44% of US broadband households that do not intend to buy a smart home device, representing 46.7 million households, 44% (20.5 million households) perceive these devices are too expensive; 38% (17.7 million households) don't see the benefit of these devices; and 35% (16.3 million) have data and privacy concerns. Parks Associates will share ownership and usage trends of smart home, security, connected health, and home automation solutions at the 15^th annual CONNECTIONS™ Summit: Smart Home Growth Strategies, taking place virtually January 14, in partnership with CES® 2021.

Parks Associates: Smart Home Device: Purchase Inhibitors

CONNECTIONS™ Summit, sponsored by Alarm.com, AmTrust Specialty Risk, Airties, and Plume, features sessions on smart home technology and services, connected health, data privacy, value-added services, and home security. Parks Associates analysts and industry executives will explore the impact as expanding work, school, and entertainment use cases increase demand on smart home functions and capabilities. Speakers also discuss new consumer behaviors in DIY and opportunities emerging as households adopt and integrate multiple connected devices.

Keynote

Jake Alamat, VP and GM, IoT Home and Consumer Products, Silicon Labs

Speakers

Paula Al-Soufi, Director, Solution Offering, F-Secure
Mark Owen Burson, VP Marketing & Product Management, Nice North America
Andy Droney, Sr. Director ADT Health & Innovation Programs, ADT
Brian Ewing, VP, Sales, Notion, a Comcast Company
Anne Ferguson, VP, Marketing, Alarm.com
Kristen Hanich, Senior Analyst, Parks Associates
Nicole Hayward, CMO, Minim
Adam Hotchkiss, Co-founder & VP Product, Plume
Sarah Jones, VP, Commercial Product, Best Buy Health
Min Kang, Chief Product and Strategy Officer, Brinks Home Security
Jennifer Kent, Vice President, Research, Parks Associates
Aleem Lakhani, EVP, Specialty Risk USA, Amtrust North America
Brett Lasher, Executive Director, New Growth & Development, Cox
Josh Locke, VP, Essence USA
Tajinder Manku, Co-Founder and CEO, Cognitive Systems Corp.
Sean Miller, President, PointCentral
Sharon Mirsky, Co-Founder and COO, Firedome
Elizabeth Parks, President, Parks Associates
Sce Pike, CEO and Founder, IOTAS
Jorey Ramer, Founder and CEO, Super
Brad Ree, CTO, ioXt Alliance
Patrice Samuels, Senior Analyst, Parks Associates
Rob Schneider, SVP, Commercial Operations, OMRON Healthcare
Raya Sevilla, SVP Information Technology, ADT
Tejas Shah, SVP Product and Chief Information Officer, Arlo Technologies, Inc.
Sumati Stewart, SVP of Sales and Marketing, Yonomi
Sunil Vulli, CTO, Medical Guardian
Matt Wolf, Head, Partnerships, SimpliSafe
Oz Yildirim, EVP and GM Americas Business Unit, Airties

Session Topics

Smart Home Platforms: Simplifying the Consumer Experience
Home Services: Maximizing Value of Connectivity
Home Security Growth: DIY and Pro Channels
Consumer-centric Healthcare: Independent Living and Smart Home
Privacy and Security: Protecting Consumer Interests
Value-added Services: Supporting the Home Network

To request research or an interview, contact Rosey Ulpino at [email protected], 972.996.0233.

About CONNECTIONS™ Summit at CES
CONNECTIONS™ Summit at CES is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas. In 2021, the executive event features one day of virtual panel discussions on the smart home, Internet of Things (IoT), connected health, and home services, with trends and implications for connected consumers and opportunities for companies to build new revenues and develop innovative business models. Follow the event on Twitter at @CONN_Summit. http//www.connectionssummit.com

Rosimely Ulpino
Parks Associates
972.996.0233
[email protected]

SOURCE Parks Associates