Parks Associates: 41% of US broadband households concerned about hackers accessing their devices

Parks Associates and PSA Certified highlight importance of device security and standard frameworks in industry webinar

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May 14, 2020, 08:37 ET

DALLAS, May 14, 2020 /PRNewswire/ -- Parks Associates research reveals 41% of US broadband households are concerned about hackers getting access to their devices. With concerns higher among households without smart home devices, these fears could contribute to reluctance among consumers to purchase these devices. The international research firm will address the importance of establishing device security standards and certifications in the upcoming webinar "IoT Security: Establishing Frameworks to Protect Consumers," cohosted with PSA Certified.

Parks Associates: Smart Home Devices: Purchase Inhibitors

The webinar, hosted Tuesday, May 19, 11 AM ET / 10 AM CT / 5 PM CET, will address the value of industry standards and certifications in creating product differentiation, reducing risks, and building consumer trust.

"Connected devices have proven valuable in extending and enhancing many elements of everyday life, including work-at-home, education, entertainment, and health and wellness," said Patrice Samuels, Senior Analyst, Parks Associates. "But the expansion of smart home adoption and online activity also increases consumers' vulnerability to hackers and cybercriminals. Parks Associates research has repeatedly found safety and security to be fundamental to consumers, so all players would benefit from industry-level solutions that can deliver on the security of connected devices in the home."

Moderated by Patrice Samuels, Senior Analyst, Parks Associates, this webinar includes insights from the following panelists:

Anurag Gupta, Business Development Director of Platform Security Architecture, Arm
Carlos Serratos, Senior Director of Strategy, Brightsight
Hector Tejero, IoT Solutions Architect, ARROW Electronics

Parks Associates' 360 View: Supporting the Connected Consumer tracked the steady increase of DIY setup and configuration among smart home and connected CE products:

64% of smart home device owners report setting up at least one smart home device themselves
Approximately 90% of smart light bulb and smart plug owners set up these devices themselves
51% of smart home owners who set up their own devices experienced at least one type of problem when setting up their device

To register, visit http://www.parksassociates.com/arm-may2020. To request data or an interview, please contact Rosey Ulpino at [email protected], 972.996.0233.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

Rosimely Ulpino
Parks Associates
972.996.0233
[email protected]

SOURCE Parks Associates