Parks Associates' 2nd Annual Future of Video Conference Features Speakers from Comcast, Verizon, Viacom, CBS Interactive, Universal Electronics, NFL, and More

Research firm reveals content drives vMVPD subscriptions, while promotions attract new pay TV subscribers

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Nov 12, 2019, 08:52 ET

DALLAS, Nov. 12, 2019 /PRNewswire/ -- Parks Associates today announced the speaker lineup for its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott, California. New research from the firm finds content is a main factor for new vMVPD subscriptions, while promotions motivate new pay-TV subscribers—39% of new vMVPD subscribers added this subscription to gain access to a specific channel, while 49% of new pay-TV subscribers added this subscription due to a sale or promotional price.

Parks Associates: Reasons for Subscribing: vMVPD vs. Traditional Pay TV

Future of Video, sponsored by Deltatre, Brightcove, Caavo, MediaKind, Penthera, Premion, You.i TV, ActiveVideo, and Friend MTS, will explore the evolution of business models, shifting consumer attitudes regarding video services, and new strategies to impact retention and consumer perception.

"We are excited about this year's event and will share our latest consumer data and industry research about pay-TV and OTT services, the value of content, effective technology innovation, and best strategies for building successful video services for today's connected consumers," said Elizabeth Parks, President, Parks Associates.

Keynotes:

John Curbishley, EVP, Distribution Strategy, Operations & New Business, Viacom
Tim Gibson, VP Video & Application Marketing, AT&T
Erin L. McPherson, Head, Content Acquisitions, Strategy and Programming, Verizon
Tom Ryan, CEO and Co-Founder, Pluto TV

Speakers:

Eric Berman, Head, Business Development, Crunchyroll & VRV
Marc Bourget, GM, Connected TV, Samba TV
Rob Caruso, VP, Device Partnerships, Netflix
Brian Cavanagh, COO, Omnimesh
David Clevinger, Senior Director, Esports and Sports Product Strategy, IBM Watson Media
Shay David, President & GM, Media & Telecom, Kaltura
Mrugesh Desai, Regional VP, North America, Accedo
Alex Drosin, SVP | OTT, Americas, Deltatre
Andrew Einaudi, CEO and Co-founder, Caavo Inc.
Joel Fineman, Director, Publisher Development, Premion, a TEGNA company
Rob Gelick, Executive VP and GM, CBS Entertainment Digital, CBS Interactive
Arsham Hatambeiki, SVP, Products & Technology, Universal Electronics Inc.
Cynthia Hudson, SVP and Managing Director, CNN en Español
Dan Hurwitz, Chief Revenue Officer, Penthera
Kim Hurwitz, Chief Marketing Officer, FITE.tv
Jake Katz, SVP Strategy, Trailer Park
Virginia Juliano, CEO/Founder, CobbleCord
Simon Leadlay, Head, Product Market Development, You.i TV
Adam Lewinson, Chief Content Officer, Tubi TV
Jim Long, CEO, Didja Inc.
Joe Mancini, Sr. Director, Product Management, Comcast Technology Solutions
Will Marks, SVP, Business Development and Digital, Ovation TV
Karl Meyer, Head, Sales, Media and Entertainment, Samsung Ads
Jeff Miller, CEO, ActiveVideo
Chris Morgan, Chief Revenue Officer, Oracle Data Cloud/Moat
Erick Opeka, President, Cinedigm Networks, Cinedigm
Brad Parobek, SVP Sales Americas, Friend MTS
Damian Pelliccione, CEO, Revry
Erik Ramberg, VP, Head of Global Business Development, MediaKind
Marty Roberts, CEO and Co-Founder, Wicket Labs
Sourik Samaddar, Principal, CDN Cloud Services, Akamai
Gary Schanman, SVP, Video Products, Charter
Elana Sofko, COO, Chicken Soup for the Soul Entertainment
Jeremy Strauss, Global Head of Business Development, Tastemade Inc.
Blake Stuchin, VP, Digital Media Business Development, NFL
Stefan Van Engen, Senior VP, Content Programming and Partnerships, XUMO
Keith Valory, CEO, Plex
Mark Young, SVP Global Strategy & Business Development, Fandango
Keith Zubchevich, Chief Strategy Officer, Conviva

To request data or an interview, contact Sherrelle Lewis, [email protected]

About Future of Video: OTT, Pay TV, and Digital Media
Future of Video examines consumer research and key industry topics impacting digital entertainment, OTT video, and online streaming services, with new consumer research and insights on the changing video and digital media markets. www.futureofvideo.us

Sherrelle Lewis
Parks Associates
972-996-0214
[email protected]

SOURCE Parks Associates