Parfums de Coeur® is now PDC BRANDS™
Emerging Powerhouse in Beauty & Personal Care Consumer Products
STAMFORD, Conn., March 10, 2015 /PRNewswire/ -- Introducing PDC BRANDS, a new beauty and wellness company, 34 years in the making. Formerly known as Parfums de Coeur, pdc brands has built a portfolio of top beauty and personal care brands which hold leading market share positions in Fine Fragrance, Specialty and Adult Bath, and First Aid categories in the mass-market. Fueled by a combination of double-digit organic growth and strategic acquisitions, pdc brands is rapidly evolving into a major beauty and personal care platform.
Founded in 1981 with roots in affordable fine fragrances, pdc brands has doubled sales and profits since joining forces with Boston based private-equity firm, Yellow Wood Partners in late 2012. pdc brands annual global retail sales are estimated at over $300M – the Company expects to double again by year-end 2017. PDC's products are sold in over 40 markets globally, and the company has plans for further international expansion.
Driven by category-leading growth on popular fragrance brands, Body Fantasies® and BOD Man®, coupled with the acquisitions of Calgon®, The Healing Garden® and Dr Teal's®, pdc brands has become a top source of growth for US and International mass-market retailers. The Company's core brands are amongst the top market share leaders in every category they compete. pdc brands portfolio holds over a 40% unit share of women's mass-market Fine Fragrance and over a 30% unit share of men's mass-market Fragrance1. The Company's most recent acquisition, Dr Teal's® has turned into its fastest growing brand, increasing at a rate of more than 50% since being acquired in early 20142. Additionally, pdc brands has a leading position in the Specialty Bath category with Calgon®, an iconic brand known for its 'Take Me Away' tagline.
"pdc brands has successfully transformed from a singularly-focused fragrance company, to a leading global purveyor of beauty and wellness brands and products," says CEO of pdc brands James Stammer. "We plan to expand even further by investing in our current brands as well as adding new and unique brands and products to our portfolio via acquisition."
In addition to investments and acquisitions, pdc brands' priority is to continue connecting their products with consumers to fuel organic growth. "We are constantly seeking new ways to cultivate consumer connections for our brands," says Vice President of Marketing for pdc brands, Jessica Donoghue. "We are focusing on strategic media partnerships and social advocacy programs that we know will directly influence our consumers."
In mid-February, pdc brands will open its new corporate headquarters in Stamford, Connecticut to accommodate its growing business and team.
PDC BRANDS
Founded in 1981, Connecticut-based pdc brands is a leading beauty, personal care and wellness company. pdc brands markets high quality products at accessible prices across multiple consumer-product categories such as Fine Fragrance, Bath and Body Care, and First Aid. pdc brands portfolio of products can be found at major mass, chain drug, grocery and specialty retailers throughout the USA and in 40 markets globally.
YELLOW WOOD PARTNERS
Yellow Wood Partners is a Boston-based private equity firm focused on investing in consumer products brands and companies. The Yellow Wood approach places a greater focus on industry knowledge of the consumer space as well as the firm's functional operational capabilities in the selection, diligence and management of the firm's investments. Yellow Wood has also established a more appropriate alignment of interests among all the stakeholders in the firm, including the operating management teams of their portfolio companies, their private equity investors and the Yellow Wood principals. And so, Yellow Wood was created with the motto: "Taking the road less traveled in private equity." For more information, please visit: www.yellowwoodpartners.com.
| 1 |
Nielsen Retail Sales, Last 52 weeks 11.1.14: Body Fantasies is the number one women's fragrance brand in dollars and units, $50MM, +25.4% vs PY; Bod Man is the number one men's fragrance brand in dollars and units, $28MM, +5.0% vs PY |
| 2 |
Nielsen Retail Sales, Last 52 weeks 11.1.14: Dr Teal's is the number one bath care brand in dollars and units, $44MM, +35MM, +35.1% vs PY; Calgon is the number two bath care brand in dollars and units, $24MM, +3.0% vs PY |
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SOURCE pdc brands
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