Parents On Snack Duty, Rejoice: Capri Sun Launches New Capri Sun Sport For Active Kids

New Capri Sun Sport with Electrolytes and Water Contains 20 Percent Less Sugar* than Leading Regular Sports Drinks

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Apr 24, 2017, 09:00 ET

PITTSBURGH and CHICAGO, April 24, 2017 /PRNewswire/ -- Capri Sun, parent-approved and kid-beloved brand, today unveiled Capri Sun Sport, a new flavored water beverage designed with kids in mind for their recreational or moderate activities. Made with a blend of electrolytes and water, 20 percent less sugar* and 25 percent fewer calories** than leading sports drinks, Capri Sun Sport will help keep active kids hydrated and ready for the next big game, whether it be baseball or "tag, you're it."

Capri Sun Sport has no high-fructose corn syrup, artificial colors, flavors or preservatives, giving kids the taste they love without ingredients their moms and dads don't.

"We know that parents want to keep their kids hydrated, but they're wary of adult sports drinks," said Andrew Louie, Brand Manager, Capri Sun. "That's why we created Capri Sun Sport – with a blend of electrolytes and water. It's the perfect drink to keep active kids hydrated whether they're riding their bike, rollerblading or playing baseball."

Just in time for spring sports seasons, new Capri Sun Sport is now available at retailers nationwide in three flavors, including Citrus Rush, Fruit Frenzy and Grape Blast.

Capri Sun Sport retails for $2.49 per 10 pack of 6 oz. pouches. For more information on Capri Sun Sport and other Capri Sun varieties, visit www.CapriSun.com or follow the brand on Facebook (CapriSun).

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The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company's iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.