parago Launches the Action-Triggered Incentive Card

LEWISVILLE, Texas, May 1, 2013 /PRNewswire/ -- parago, a global incentives and engagement company, today announced the launch of an action-triggered card, an innovative prepaid card designed to drive consumer action. This prepaid card is delivered with a $0 balance and a strong call to action. After the cardholder completes the required task, the card is loaded with the reward.

This card creates cost-effective, strong conversion for direct mail by delivering the tangible card before the cash, and only rewarding consumers that participate.

"Consumers want on-demand, immediate gratification," stated Mike Reynolds, parago EVP and Managing Director of Rewards & Recognition. "Our action-triggered card tells them that if they take a specific action, such as a demo or product registration, they'll have their rewards without delay. With card in hand, they are just one step away from their payment. Marketers will love this product, because they get the power of a prepaid card without the cost of sending out funded cards to their entire mailing lists."

Consumers have embraced prepaid cards because they are easy to spend almost anywhere. As such, marketers have embraced the cards as motivating incentives. parago's innovative action-triggered card responds to this demand and makes it simpler for marketers to leverage the rewards further. Customized programs can deliver cards directly to individuals or in bulk to agencies, offices or field teams.

parago action-triggered cards can be ordered, funded and even loaded directly by clients through the parago Reward Ordering Portal, or PROP. For a turnkey solution, parago can handle the entire campaign.

parago pioneered the use of prepaid cards for consumer incentives. Now, these payment vehicles have become a staple in the industry. parago provides consumer incentive and customer acquisition rewards to one out of every two US households, for several Fortune 500 companies and for some of the largest brands in America.

about parago
parago is the most comprehensive, single-source provider for incentives and engagement. We deliver $2 billion in rewards to 50 million people worldwide each year using advanced technology. Our relentless focus on innovation (including three patents and 27 industry firsts) drives better results. That's why we're the smart choice for leading Fortune 500 companies and some of the largest brands in the world. parago is: number one in consumer rebates and incentives, a global provider of channel management, a top solution for employee rewards and recognition, and a creative force. For more information, visit www.parago.com, the parago blog or Twitter. parago: the thought that counts.

SOURCE parago