Parago Launches First-Ever iPhone and Android Applications for Rebates

LEWISVILLE, Texas, July 13, 2011 /PRNewswire/ -- Parago (www.parago.com), a leading provider of innovative reward programs that drive behavior and promote brand loyalty with consumers, today announced GoRebate Mobile™, the first mobile shopping applications for iPhone and Android focused on rebates that allow marketers to deliver rebates directly into the hands of value-seeking consumers. GoRebate utilizes the latest technology available for mobile phones and was created by leading app developer Bottle Rocket, which has designed apps for major brands such as Discovery Channel, NPR and American Express. GoRebate is the first consumer-facing offering from promotions powerhouse Parago, which is the nation's largest rebate provider.

"We are dedicated to helping our clients drive successful promotional programs. GoRebate Mobile provides access to the exponentially growing demographic of price-savvy consumers that rely on their smart phones to shop and research deals. Our statistics show that of the people aware of shopping apps, 66% want to receive proactive rebate and cash-back deals," said Juli Spottiswood, President & CEO of Parago. "As the industry leader in rebates, it is imperative to drive this innovation on behalf of our clients and their customers. Marketing and consumer expectations are rapidly evolving, and we are able to deliver the innovation and technology to push our clients to the forefront."

GoRebate Mobile, which launched in the iTunes App Store and Android Market today and is free to download, utilizes an intuitive and user-friendly design and allows users to:

• Be presented with available rebates based on their current location
• Browse for rebates in their area either by retailer or product category
• Access rebate terms and conditions
• Share specific rebate promotions with others via text, email, Facebook or Twitter, or tag them for a reminder at a later date
• Track submitted rebates to see where they are in the redemption process
• Track the card balance of their rebates paid out on prepaid cards issued by Parago
• Set alerts for rebates by proximity and frequency

GoRebate Mobile was designed to be a practical tool for value-seeking consumers that are likely to use rebates, and deliver high-value content to people seeking savings. The progressive technology behind GoRebate allows it to seamlessly integrate into consumers' existing shopping routines and enables browsing for or notification of rebates in their area.

"Parago identified a huge opportunity in shopper marketing," stated Calvin Carter, President of Bottle Rocket. "GoRebate Mobile leverages the latest technology in shopping and geo-location technology to deliver customers directly to retailers and manufacturers. We are thrilled with the end result of this partnership, and have been excited to innovate alongside Parago. By combining the best in rebating with the best in mobile app technology, we have created a great service."  

The app's innovative sensitivity features are intelligent enough to know when to re-query Parago's server not only based on new location, but also on rate of movement. For example, rather than continually notifying a user that is driving down the highway of new rebates, it can send notifications of nearby rebates when the user has slowed or come to a stop.    

GoRebate Mobile aims to solve a genuine problem in the marketplace: until now retailers had to actively do something to market rebate promotions to the public or they had to hope that consumers would notice them in their stores. GoRebate offers a whole new avenue for businesses to make consumers aware of rebates and to drive store traffic and sales lift.

GoRebate currently includes rebate promotions from select Parago clients across a number of retail, manufacturer and service categories.

For more information about GoRebate, download the application for free in the iTunes App Store or Android Market or visit http://www.gorebate.com.

About Parago

Parago is the innovative provider of rewards-based incentive solutions that deploy technology to drive better results from consumers and customers alike. Parago provides a full range of consumer incentive and rebate programs to Fortune 500 companies, including customer acquisition and retention. Parago has distinguished itself in the rewards-based incentives field for more than ten years by consistent reinvention of legacy approaches, introducing 27 industry firsts and receiving three patents. For more information visit www.parago.com, the Parago blog or Twitter.

About Bottle Rocket Apps

Bottle Rocket Apps (www.bottlerocketapps.com) is a full-service mobile app development firm, focused on creating mission-critical, premium brand experiences for the Apple iPhone and iPad and Android devices.  Since its founding in 2008, Bottle Rocket has completed more than 50 iPhone, iPad and Android apps for leading brands such as NPR, PBS, Disney, ESPN, The Seattle Times, Discovery Channel, American Express and AARP.  The company's apps have won numerous industry accolades for innovative and user-centered design, and frequently appear at the top of their categories on the iTunes App Store.  The Bottle Rocket team of senior strategists, architects, developers and artists work their magic from the company's offices in Dallas, Texas.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Juli Spottiswood  
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=88106

SOURCE Parago

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