parago Included In Report Of Partner Relationship Management Platform Providers

LEWISVILLE, Texas, Nov. 25, 2013 /PRNewswire/ -- parago channel, a leading partner relationship management (PRM) and incentives company, today announced its inclusion in the Forrester Research, Inc., report "The Forrester Wave™: Partner Relationship Management (PRM) Platforms, Q4 2013," examining top PRM platforms.

The report uses a transparent methodology to compare vendors in this specific industry's software, hardware and services markets.

"parago has logically built a lot of its incentives capabilities into its PRM solution, and the product includes very good incentives and rewards management functionality," states the Forrester Wave report.

Forrester's findings indicate that parago's PRM offerings are best suited for organizations in the early channel development stage and short on channel professionals staff.

"Our proven track record of creating compelling consumer and employee incentive programs has served our channel clients extremely well," said Mae Reeves, CFO and Managing Director of parago's Channel and Employee divisions. "We are pleased that Forrester included us in their evaluation and assessed our incentives capabilities. Our PRM offering is essential in efficiently supporting the increasingly complex relationship between vendors and their partners. Moving forward, we are focused on creating simplicity for channel strategy execution, which includes delivering a full suite of channel incentives to the right partners."

about parago channel
parago improves channel ROI and simplifies execution through better insights and a global incentive and channel management platform. At parago, we:

• serve over 3 million partners worldwide
• execute channel programs in 126 countries and 33 languages
• deliver $2 billion in rewards globally
• launched 31 industry firsts and hold 4 patents
• are ranked by Ad Age as the 16th largest promotional agency and the 42nd largest digital agency
• can be found at parago.com/channel and followed @paragochannel

SOURCE parago