Paper from PR Newswire Discusses PR Agency Benchmarks for Demonstrating Value

NEW YORK, June 27, 2016 /PRNewswire/ - An important way that PR agencies can demonstrate value to their clients is by staying abreast of trends and new technologies. A white paper from PR Newswire, The New PR Agency Benchmarks for Demonstrating Value to Clients, looks at the new agency value set, as well as the new challenges for clients.

As opportunities arise for PR professionals to make even more connections with audiences through new digital platforms, today's media landscape also presents unique challenges for agencies and the brands they represent. Agencies find themselves being asked to help clients with a variety tasks aside from media relations, such as:

• Content development
• Integrate communication components
• Authentic storytelling

The article also examines how a PR agency can benchmark these new agency values and measure its impact on traffic, leads, search engine results and sales.

For greater insight on how PR agencies are adding value, and to understand the impact PR can have on KPIs for businesses, download PR Newswire's white paper here: http://prn.to/28U3anz.

About PR Newswire
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected]
201-360-6882

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SOURCE PR Newswire Association LLC

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