Papa Bello Enterprises Acquires Control of Mamas Direct, Announces New CEO

CORONA, Calif., Jan. 4, 2012 /PRNewswire/ -- Papa Bello Enterprises (Pink Sheets: PAPA) announced today that the company has acquired majority control of Mamas Direct.  Mama's Direct is an early stage organization using a hybrid business model that blends direct sales, brick and mortar retailing, franchising and multi-level marketing (MLM) business models to sell high quality food and food related products. Mama's Direct has been founded by a partnership of industry experts. The company is registered as a Nevada corporation.

Mama's Direct sells a complete line of healthy and nutritious "Meals to Go" pre prepared, and pre proportioned in a broad range of food groups, and food related products designed to meet the most discriminating tastes. Mama's Direct has contractual agreements in place with Pueblo Italian Market of Pueblo Colorado to manufacturer and fulfill a complete line of private label products using their patented cooking process that utilizes our patented Pasti Perfetto Water Oven. Product prices will be quite competitive since Mama's Direct is buying direct from the growers and packers. Another feature of this relationship which is of significant value to Mama's Direct is the willingness of the manufacturer to allow Mama's Direct to place orders as small as $100. This will assist Mama's Direct in their goal of efficient inventory management. Products that will be part of the initial product line include: beef, chicken, pork, lamb, poultry and fish products and a number of side dishes, vegetables and desserts. Mama's Direct is able to offer competitively priced products that are of the highest quality.

In addition to the acquisition of Mamas Direct, PBE has appointed Jim Wheeler CEO of Papa Bello Enterprises and has accepted the resignation of James Price.  The company will also move its headquarters from San Diego to Corona, California.

Jim Wheeler, CEO of Papa Bello Enterprises states, "Mamas Direct has tremendous potential for growth, given the instant gratification that our society now demands.  Mamas will provide nutritious, high quality, and easy to prepare foods at a very reasonable cost.  We look forward to developing the brand and its distribution network."

About Papa Bello Enterprises
Founded in 2005, and based in Corona, CA, Papa Bello Enterprises (PINK Sheets: PAPA) owns and operates a diversified group of companies as majority owned subsidiaries. In addition, Papa provides expansion tools and operational support services to growth-stage businesses. The company was founded on the principles of providing the consumer with the highest standards of quality, value, and service.

Forward-Looking Statements Disclosure
This press release may contain "forward-looking statements" within the meaning of the federal securities laws. In this context, forward-looking statements may address the Company's expected future business and financial performance, and often contain words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "seeks," "will," and other terms with similar meaning. These forward-looking statements by their nature address matters that are, to different degrees, uncertain. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can provide no assurances that these assumptions will prove to be correct. All forward-looking statements in this press release are expressly qualified by such cautionary statements, risks, and uncertainties, and by reference to the underlying assumptions.

SOURCE Papa Bello Enterprises