Pandora Outlines Mobile Leadership at CTIA 2012

- Pandora surpasses 150 million registered users

- More than 100 million of these registered users have accessed Pandora via a smartphone or tablet

- 48 vehicle models today include Pandora across 18 automotive brands; 7 aftermarket manufacturers offer more than 75 devices

- More than 70 percent of Pandora's listening hours take place on mobile or other connected devices

- Total mobile ad revenue grew from $25 million in FY2011 to more than $100 million in FY2012

News provided by

Pandora

May 08, 2012, 11:55 ET

NEW ORLEANS, May 8, 2012 /PRNewswire/ -- Pandora (NYSE: P), the leading internet radio service, announced today at the International CTIA Wireless® 2012 conference that the company now has more than 150 million registered users, making Pandora one of the most widely-used online services in the U.S. The company also announced metrics that demonstrate category leadership in various parts of the mobile marketplace, including smartphones, tablets and the automotive space.

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Pandora President and Chief Executive Officer Joe Kennedy said, "The continued growth of Pandora shows that personalized radio is fundamentally changing the way people listen to music. Mobile connectivity has allowed us to deliver on our mission of providing people with music they love at a scale that presents unprecedented opportunities for both artists and advertising partners."

More than 100 million users have accessed Pandora via a smartphone or tablet. In total, more than 70 percent of listening hours on Pandora originate from a mobile or other connected device. Approximately one out of every three U.S. smartphone users now listens to Pandora on a monthly basis.

Pandora has now announced partnerships with 25 automotive brands and aftermarket companies to offer personalized radio via the in-dash entertainment system using the connectivity of a smartphone. This makes Pandora a natural and seamless part of the in-vehicle experience by using the car's native controls. There are 48 models currently available at dealerships, with more than 10 additional models expected in 2012.

Pandora's mobile leadership extends to the mobile advertising market. Mobile advertising revenues grew from $25 million in FY2011 to more than $100 million in FY2012, making Pandora second only to Google in the U.S. in terms of mobile advertising revenue.

Today, Pandora also announced the latest listener metrics as of April 2012.

ABOUT PANDORA
Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. www.pandora.com

SOURCE Pandora