PANDORA Launches Charming New Earring Concept

COLUMBIA, Md., April 18, 2013 /PRNewswire/ -- Women can now express their personal style in a new way, as PANDORA introduces an innovative earring concept that is sure to inspire creativity. Launching in May as part of the spring collection, PANDORA's sterling silver earring barrels allow the wearer to turn their sparkling pavé or delicate openwork bracelet charms into earrings.

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The sterling silver barrels each hold a single unthreaded charm, which is then hung from PANDORA's French wire posts or hoop earrings. Designed to ensure the charm stays firmly in place, the barrels give the wearer even more ways to create and combine hand-finished PANDORA pieces.

"The beauty of the PANDORA collection is that it allows each woman to wear her jewelry in a way that expresses her individuality, personal style and unforgettable moments," said Angel Ilagan, Vice President, Marketing, PANDORA North America. "This newest product gives women another way to showcase pavé or openwork charms as an earring in addition to wearing it on a bracelet or necklace."

The new earring barrels work beautifully in combination with PANDORA's entire assortment of French wire posts, hoops or earring pendants that can be worn interchangeably. The ability to create customizable earrings allows women to easily switch from a streamlined classic style to a dressed up look with a touch of color and sparkle, at a moment's notice.

In keeping with PANDORA's affordable luxury price point, the new sterling silver earring barrels have a suggested retail of $20, with sterling silver French wire posts or hoops starting at $10 or $30, respectively. To view the entire PANDORA collection or locate an authorized PANDORA retailer, visit www.pandora.net.

About PANDORA
For more than 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished designs made from genuine materials at affordable prices. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 70 countries on six continents in over 10,300 locations, including approximately 900 PANDORA branded concept stores. To view the PANDORA collection, build a personal piece online or locate a jeweler, please visit PANDORA.net. For news and updates, find us on Facebook or follow us on Twitter.

Headquartered in Copenhagen, Denmark, PANDORA employs over 6,000 people worldwide, of whom more than 4,000 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2012, PANDORA's total revenue was DKK 6.7 billion (approximately EUR 893 million). For more information about PANDORA, please visit www.pandoragroup.com.

SOURCE PANDORA Jewelry

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