Pandora Introduces Gift Subscriptions

now easier than ever to give the gift of personalized radio

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Oct 14, 2010, 10:28 ET

OAKLAND, Calif., Oct. 14 /PRNewswire/ -- Pandora, the leading personalized radio service, today announced a new opportunity to share the delight of listening and discovery through gifted subscriptions that can be purchased directly on the site. Listeners have the option to either email a gift card immediately to the recipient or schedule the email for up to a year in advance. A printable version is also available. At a price of just $36, Pandora makes it easy and affordable to give the gift of personalized radio full of music people love.

Each gifted subscription is redeemable for one year of Pandora One, which includes:

Unlimited Listening, No Advertising –There's no monthly limit set for listening and it is completely free of any interruptions.
High Quality Audio – Experience 192K bits per second audio. Simply put, more bits mean better sounding music.
Easy Access – Play Pandora stations right from your desktop, without opening a new browser window, through the Pandora One Desktop Application.
Enhanced Customization Options – Surround the Pandora tuner with a customized theme that will make the look of Pandora as personalized as the music.

Chief Strategy Officer and Founder of Pandora, Tim Westergren said, “We’ve been excited about this for a long time. It’s the perfect gift for any occasion. Now, you can give someone a year’s worth of great personalized music for a very low price. We anticipate the new Pandora gifting to be popular not only during the upcoming holiday season, but for all occasions where people are searching for that perfect, personalized gift to give.”

Pandora is everywhere people are: near a computer, on a smartphone, or in front of a new TV or connected Blu-ray player. A Pandora One account can be used for unlimited listening on multiple connected devices at the same time.

To learn more or purchase a Pandora One subscription as a gift for someone, visit www.pandora.com/gifting.

About Pandora

Pandora gives people music they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" – a favorite artist, song or genre. The Music Genome Project®, a deeply detailed, hand-built musical taxonomy, powers Pandora's personalization – using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. www.pandora.com

SOURCE Pandora