Pandora Extends Mobile Reach with Windows Phone

Microsoft to offer Windows Phone 8 customers ad-free personalized radio through 2013

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Mar 21, 2013, 08:30 ET

OAKLAND, Calif., March 21, 2013 /PRNewswire/ -- Pandora (NYSE: P), the leading internet radio service, today announced the availability of its popular mobile app on the Windows Phone platform, extending the company's leadership position as one of the top apps across all connected devices.

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Through more than 1,000 integrations including smartphones and consumer electronics devices, Pandora continues to be an industry leader in mobile and device usage. More than 140 million registered users have accessed Pandora via a smartphone or tablet and more than 75 percent of Pandora's listening occurs on a mobile or other connected device.

Pandora listeners on Windows Phone 8 will enjoy ad-free personalized radio at no cost, courtesy of Microsoft, through the 2013 calendar year in addition to features unique to the platform, including Live Tiles and Kid's Corner:

Live Tiles make the Windows Phone experience highly personalized, allowing people to easily access the features and apps where they spend most of their time. Pandora listeners can pin their favorite personalized radio stations right to the Start screen of their phone to see what's currently playing at a glance and for easy access to stations recently played without having to launch the app.
Kid's Corner offers a worry free way for Windows Phone customers to share their smartphone with the entire family. Launching Pandora in Kid's Corner will automatically activate the explicit content filter for instant kid-friendly listening.

The extraordinary embrace of personalized radio on smartphones has enabled Pandora to reach massive scale in mobile listening and over 1 in 3 smartphone users in the US have listened to Pandora in the past month.

Pandora Chairman and Chief Executive Officer Joe Kennedy said, "Pandora has reached a level of ubiquity that allows music fans to tune-in to the best internet radio anytime, anywhere and we are thrilled to bring the experience to even more mobile listeners through the highly personalized platform that Microsoft has created with Windows Phone."

"Pandora pioneered the personal music experience with individualized stations and it's a perfect match for Windows Phone, the first truly personal smartphone experience with unique features like Live Tiles and Kids Corner," said Joe Belfiore, VP, Windows Phone Division, Microsoft Corp. "Pandora for Windows Phone takes advantage of these features and more to deliver a free personalized music experience exclusive to the platform," he continued.

Starting today, listeners in the U.S., Australia and New Zealand can download Pandora for Windows Phone 8 from Windows Phone Store at www.windowsphone.com/pandora. More details, including a video are available via the Microsoft Windows Phone News Room at www.windowsphone.com/blog.

ABOUT PANDORA
Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song, or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of more than one million tracks. Tens of millions of people turn on Pandora every month to hear music they love. www.pandora.com

SOURCE Pandora