Pandora Debuts Personalized Concert Series with Dawes in Portland

Free Concert Series Now Brings Listeners the Bands They Love

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Dec 08, 2011, 04:05 ET

OAKLAND, Calif. and PORTLAND, Ore., Dec. 8, 2011 /PRNewswire/ -- Pandora (NYSE: P), the leading personalized radio service, announced today that a new series of free, live concerts will debut on December 13 in Portland, Oregon, with Dawes, an emerging rock band from Southern California. Invitations for this new series are being sent based on each listener's musical preferences on Pandora, such as stations they have created and songs they have thumbed-up. Pandora data shows that Portland-area listeners are 25 percent more likely to enjoy a Dawes song and 30 percent more likely to create a Dawes station on Pandora than listeners in any other U.S. city.

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Pandora's Music Genome Project®powers the personalization of Pandora radio, which enables listeners to create up to 100 free radio stations with a single seed: a band name, song or genre. After a radio station is created on Pandora, feedback from each listener in the form of thumbs-up and thumbs-down helps further personalize their radio stations. This ongoing "conversation" with every listener allows Pandora to connect people with bands they love.

Pandora Founder and Chief Strategy Officer Tim Westergren said, "Connecting artists and their fans is a central part of our mission at Pandora and we bring some very unique capabilities to that task. Our data shows that Dawes has a sizeable potential audience in Portland and we're excited to help bring them together."

Taylor Goldsmith of Dawes said, "As we have traveled the country, we often hear from our listeners that they discovered us on Pandora. We are excited that, now, through this new concert series, we'll get to connect in person."

Pandora listeners can look forward to more of these types of concerts in different cities across the country in 2012. The Portland event, for people who are 21 years of age and up, is presented to Pandora listeners free of charge.

For fans who did not receive an invitation online, a limited number of free tickets will be available at the door beginning at 5 p.m. on December 13. The show will take place at Portland's Mississippi Studios, with the doors opening at 7 p.m. and the show beginning at 8 p.m.

ABOUT PANDORA

Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand -built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. www.pandora.com

SOURCE Pandora