PANDORA Creates Lucerne Charm & Pink Leather Bracelet in Honor of Women Fighting Breast Cancer

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Sep 30, 2010, 01:27 ET

COLUMBIA, Md., Sept. 30 /PRNewswire/ -- PANDORA is proud to introduce its new Lucerne Charm and Pink Leather Bracelet as a tribute to women worldwide who are fighting breast cancer, and the families and friends who support these women. As a partner of Susan G. Komen for the Cure®, PANDORA will donate 10 percent of the retail sales price from both pieces to help further Komen's goal to find a cure for the devastating disease.

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The Lucerne Charm is crafted in sterling silver and is characterized by a mixture of classic and modern references resulting in a feminine design with an etching of the Lucerne flower on one side and a close up of the flower on the other. This flower is historically and traditionally known as a symbol of life and is believed to help rebuild the body after a serious or prolonged illness or weakness.

For a more personal touch, the charm opens to allow the wearer to engrave initials or a message inside as a special way to keep a loved one's memory alive or show support for someone currently facing breast cancer. The Lucerne Charm is available in sterling silver for $55 US/$65 CND.

The Lucerne Charm beautifully complements PANDORA's Pink Leather Bracelet, also new. Although the color pink is universally recognized as a symbol for the fight against breast cancer, the bracelet can also be worn with any selection of PANDORA charms. The single-braided, leather bracelet with a sterling silver PANDORA clasp retails for $30 US/$35 CND.

In addition, PANDORA's classic Pink Ribbon Charm – the brand's first piece specifically designed to support Susan G. Komen for the Cure – is available. The charm is available in sterling silver with pink zirconia for $45 US/ $50 CND and in 14k gold with pink sapphires for $300 US/ $345 CND.

Ten percent of the sales of the Lucerne Charm, Pink Ribbon Charms and Pink Leather Bracelet go to Susan G. Komen for the Cure to help support the organization's research and community-based outreach programs.

"We've been a proud partner of Komen for four years and continually look for ways to support them in their efforts to end breast cancer," said Angel Ilagan, PANDORA Chief Marketing Officer, North America. "PANDORA has donated over half a million dollars to the cause in the past two years alone and has committed to raising another $500,000 in 2010." In connection with this program, 75 percent of contributions from collection sales in Canada will benefit the Canadian Breast Cancer Foundation and support its research, education and awareness programs.

The new pieces are now available at authorized PANDORA retailers. For more information, visit PANDORA.net or Facebook.com/pandorajewelry.

About PANDORA

PANDORA, a global Danish brand, has been making its mark in the international fine jewelry industry for almost 30 years, and is world-renowned for its high-quality, handcrafted design. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. PANDORA's affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold with precious gems that are hand-set into the jewelry. PANDORA jewelry is available in PANDORA retail stores and authorized dealers worldwide. To view the PANDORA collection, build a bracelet online or locate a jeweler, please visit PANDORA.net or Facebook.com/pandorajewelry.

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world's largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with nearly $1.5 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

About the Canadian Breast Cancer Foundation

The Canadian Breast Cancer Foundation was founded in 1986 by a group of volunteers and has become the leading national volunteer-led organization in Canada dedicated to creating a future without breast cancer. The Foundation has invested $230 million since its inception to collaboratively fund, support and advocate for relevant and innovative breast cancer research, meaningful education and awareness programs, early diagnosis and effective treatment, and a positive quality of life for those living with breast cancer. Based in Toronto, the Canadian Breast Cancer Foundation has regional offices in British Columbia/Yukon, Prairies/North West Territories, Ontario and the Atlantic Region. For more information about the Canadian Breast Cancer Foundation please visit www.cbcf.org

SOURCE PANDORA