Pandora Charms Black Friday Shoppers

2011 Midnight Heart Charm Unveiled on November 25

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Nov 22, 2011, 02:17 ET

COLUMBIA, Md., Nov. 22, 2011 /PRNewswire/ -- Black Friday marks the unofficial start of the holiday shopping season, and this year those with PANDORA Jewelry on their lists will have the opportunity to make November 25 truly unforgettable. The Midnight Heart charm, a limited edition release, will be available exclusively at select PANDORA retailers on Black Friday.

(Photo: http://photos.prnewswire.com/prnh/20111122/DC11536)

Images of the hand-finished charm, which is made of sterling silver, 14-karat gold and black enamel, have been withheld from the public in the weeks leading up to the release.

"We are especially excited to release the Midnight Heart charm on Black Friday, as we kick off the holiday season," said Angel Ilagan, vice president Marketing, PANDORA North America. "The charm is an unforgettable keepsake for PANDORA enthusiasts and women who want to celebrate a Black Friday shopping tradition."

The PANDORA Midnight Heart charm will be available for $90 at select PANDORA retailers across the United States. Supplies are limited and available in store only on a first come, first served basis. Visit www.pandora.net for retail locations.

Like all PANDORA pieces, the charm can be styled in combination with other charms or bracelets from the Moments collection, to reflect the personal style of the woman that wears it.

PANDORA plans to release additional holiday promotions for consumers through December 24, 2011. For more information about these upcoming holiday announcements, or to request images of the Midnight Heart charm, please contact Heather Woolford at [email protected] or Keshia Holland at [email protected].

About PANDORA
PANDORA has been making its mark in the international fine jewelry industry for almost 30 years, and is world-renowned for its high-quality, hand finished design. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507.) The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold with handset gemstones. Perfect for any occasion, PANDORA jewelry is sold in 55 countries on six continents in more than 10,000 locations, including nearly 500 PANDORA branded concept stores. To view the PANDORA collection, build a bracelet online or locate a jeweler, please visit PANDORA.net.

Headquartered in Copenhagen, Denmark, PANDORA employs over 5,000 people worldwide, of whom more than 3,600 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2010, PANDORA's total revenue was DKK 6.7 billion (approximately 1.2 billion USD). For investor information, please visit www.pandoragroup.com.

SOURCE PANDORA