Pandora Celebrates Leap Day with Limited Interruptions

Multi-Platform Campaign Gives Listeners More Music, Fewer Breaks; Showcases New Lexus GS, the First Lexus Model to Include Pandora in the Enform® Information and Navigation System

News provided by

Pandora

Feb 28, 2012, 04:30 ET

OAKLAND, Calif., Feb. 28, 2012 /PRNewswire/ -- Pandora (NYSE: P), the leading personalized radio service, in partnership with Lexus, today announced the company's first multi-platform limited interruption experience on Leap Day (February 29, 2012). Lexus will give Pandora listeners a full-day of more music and limited breaks across Pandora's web, smartphone and iPad platforms.

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On Leap Day, Lexus will partner with Pandora to bring a limited interruption experience to Pandora listeners everywhere. Lexus is the first partner to give Pandora ad-supported listeners more music with fewer ad and audio ad breaks across multiple platforms to support the launch of the highly anticipated 2013 Lexus GS.

The all-new Lexus GS is the first of two Lexus models to offer Enform, the Lexus in-dash information and navigation system. Lexus Enform® connects safely and seamlessly with compatible smartphones and allows drivers to enjoy their personalized stations while on the road. The system can be controlled using voice–recognition technology or the Remote Touch system. The new 2013 Lexus GS is now available in showrooms.

Pandora's Senior Vice President of Strategic Solutions, Heidi Browning said, "This Leap Day listeners will get a unique and exceptional experience thanks to our valued, long-term partner Lexus. We're excited to continue working with Lexus to help them associate their premium brand with a premium experience on Pandora."

ABOUT PANDORA

Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand -built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. www.pandora.com

ABOUT LEXUS

Since its debut in 1989, Lexus has earned a reputation for high-quality products and exemplary customer service from its 229 dealers. Lexus is the luxury hybrid leader, offering four hybrids that provide the best in innovative technology and first-class luxury. When it began, Lexus offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 10 vehicles, from the sporty CT 200h hybrid to the V10 supercar, the LFA.

SOURCE Pandora